A digital entrepreneur has several options as to how their project can be delivered to the public. However, since a large part of that target audience goes online through their smartphones more than any other device, it’s wise to either make your website as mobile-friendly as possible or, better yet, invest in a super app. Developing this kind of software is no walk in the park, but with plenty of research and practice, as well as the right digital tools, you could be the proud owner of Canada’s next top-ranking mobile app.
What Apps Do
This depends on what your niche is. An app for a travel guide offering globetrotters all the handy information they need should attract a different audience to, say, an online casino. Looking at the LeoVegas live casino app on bestcanadacasino.ca, it’s clear that an image-heavy design works well for a provider of gaming entertainment. The software is also visually simple and easy to use, while displaying just enough of the business’s details and promotions to keep visitors interested. The travel app, on the other hand, would need to have as much written content as visual, as well as a design that pulls a visitor’s eye to key information about a given destination. Make a physical plan of your app’s services, what elements it should display and how to best align them for maximum mobile readability.
App Designing Tools
Adobe XD
A popular, versatile platform for creating high-quality mobile apps and so much more. Its toolset incorporates design, prototyping, sharing, and collaboration features so that everything you could possibly need to develop and deliver a project can be in the palm of your hand. Literally. Explore adobe.com and see what choices you could have, from drawing and template customization to interaction and cloud capabilities. There’s a free starter plan to try out or more professional packages costing around C$13 – 31 per month.
Sketch
Another strongly supported app, reserved for Mac users. If you’re hoping to impress an iOS audience, this may be the right designer tool to do it. Looking through sketch.com and examples of software produced by it quickly reveals two things. Similar prototyping options are offered here as in Adobe XD, but Sketch seems to be delivering better results. Having said that, users can’t animate or edit photos and are restricted to programming through a Mac. Pricing starts at C$132 per year plus C$118 per device.
Marvel
This designer tool is the perfect mediator. It may not be of an Adobe or Mac calibre, but it gets the job done with more than satisfying results. You have access to efficient design, wireframe and prototype solutions, as well as ways of testing your app and collaborating on its fine-tuning. Startups and casual designers trust the marvelapp.com platform no less than Fortune 100 companies for its range of choices and positive reputation. A free plan is available here too. From there you can pay C$16, $56, or $112 per month, depending on how grand your project is.
Get the ball rolling with these handy digital tools. But don’t forget to carefully research the target market and plan ahead before designing the ideal app. Your future users will thank you for it.
