In the media we cross paths with thousands of people throughout the course of our careers. When enough time has past, only a select few truly stand the test of time for being unshakably awesome, ridiculously hardworking and genuinely good souls who we’d like to cross paths with more often. Meet Jasper Anson. The Vancouver-based PR maverick works tirelessly for the entertainment and lifestyle personalities he represents as the Managing Director of NovaCurrent Creative Solutions, making sure his rising stars get all the opportunities they need to make it big while also being one of the nicest guys in the industry all-round. We caught up with Anson to find out more about his career and work philosophies and his favourite Vancouver spots to hang out in his downtime…
Tell us a bit about yourself. What should people know?
I am forever curious, easily inspired, and hopelessly driven.
I’m the Managing Director of NovaCurrent Creative Solutions, so I use public relations and marketing to get the word out about entertainment and lifestyle personalities. I think the world can always use more inspiration, so sharing interesting stories about talented people who love what they do is the best way that I can contribute to that philosophy. As an added bonus, my work keeps me very close to the artistic areas that I love like music and film.
Outside of that, I’ve been accused of being an extreme perfectionist and overly fond of ’80s music, but I’ve never been proven guilty.
What are the biggest challenges and best rewards about what you do?
The media is continuously changing the way stories are presented, so it’s important to embrace change and think outside of the box. In public relations, we also live and die on the strength of our reputations. I believe that building relationships with clients and the media that are based on honesty, integrity, and respect are necessities if you are serious about success.
For me, there is nothing more rewarding than working with an artist or an entrepreneur and watching them flourish and rise to the occasion at the most important moments. When you work with people who inspire you, you want to do everything you can to help them succeed. When they get there, it’s a pleasure to watch and be part of.
What are three things you can’t live without?
Movies because they can introduce us to worlds we’ve never seen, share performances with the power to last a lifetime, and offer up moments that can thrill our senses. Music, because it’s a such an intimate means of artistic expression and the effect that sound can have on a person or an audience is a magnificent energy. Last but not least, books. I almost exclusively read autobiographies because I’m fascinated by the human experience and reading a memoir offers storytelling and human perspective in one place.
Finish this sentence: I love Vancouver because…
…the cultural diversity of our city gives it a collective identity that is ripe with inspiration and unique discoveries to be made each and every day.
What’s your favourite restaurant and why?
There are so many to choose from, but I have a soft spot for The Pourhouse in Gastown. It’s one of those rare gems where you could go for a business lunch or a dinner date and feel the same level of comfort, hospitality, and delicious food and drinks. I have many happy memories from The Pourhouse, so I instantly associate it with great times and great food. I think this is something that every restaurant strives for and that’s exactly what it represents for me.
What are some of your go-to spots for “staycations” in and around Vancouver?
I like Deep Cove. If I need to escape for a few hours, it really hits the spot because of its solitude and beauty. If I want to stay a bit closer to home, I love the seawall at Stanley Park. It’s a great place to be alone in your thoughts or spend time with friends, be surrounded by natural beauty, and also get some easy exercise.
Let’s get social for a mo’. How can people stay up-to-date with your busy life?
I love to connect. The best way to do that is through Twitter, on Facebook, or through my website for what’s happening with me.
