YouTube represents over one billion users. That’s about 1/3 of all people on the internet. And a large portion of those people has YouTube channels.

You can look at this data in two ways. Either you’re overwhelmed thinking about all the competition on YouTube or you look at the potential audience.

We’re “the glass is half-full” kind of people and we would like to show you how it’s actually the latter. If you keep reading, you’ll find out exactly why we think you should start a YouTube Channel.

1. It’s So Easy to Produce Video Now

Even ten years ago, video production was a pain in the rear. If you didn’t have a new CD operated video camera, you had to record your video on tapes. You would then load your tape into a conversion machine connected to a PC.

This machine would read the tape and translate it to files video editing software could read. This took hours. And the equipment was cost prohibitive.

Now, all you need is a lav microphone and a smartphone. You can use natural light instead of buying expensive lights.

YouTube is full of video production videos from professionals. There is no excuse to not have excellent video production quality on YouTube now.

2. Potential Additional Syndication

When you do create your channel, you want to make it as awesome as possible. This means using a YouTube Banner creator to make your main page appealing. This will keep viewers on your page longer.

And once you’ve kept them there, it’s possible they might share your videos. When people see your videos and share them, your audience has the potential to grow.

Produce videos on a regular basis then clip them to smaller bite size pieces for other platforms like Facebook. List your channel in the comments and watch the visitors come to you.

3. On-Site Integration is Key

More people expect video on a site than people who expect blog content. Video is highly engaging and if done right, it can attract an audience. You can highlight the best of your work on your site and drive traffic to your YoutTube channel.

But you can also use YouTube to drive traffic to your own site. The street works both ways in this case and you could see a massive uptick in traffic if your YouTube channel is successful.

4. Make Money on YouTube

While it’s certainly harder than it once was to make money directly from YouTube, it’s still possible. You need to grow a fairly large audience and have enough subscribers. You also need consistency in viewership.

But the fact YouTube shares its ad revenue with creators is unique in the online video world.