Marketing attracts new customers to any industry, and it’s one of the top ways wineries and brands bring awareness to sell more wine.
As technology grows every year, so does marketing. New platforms and marketing strategies will emerge in 2020 by brands to attract wine consumers.
So if you’re looking to have a successful strategy, keep reading to learn the 5 wine market trends to follow this year!
1. New Channels and Platforms for Communication
In the past, email has dominated as a communication channel for business. Whether you’re sending out a newsletter or sending a help article for your website, you’ve probably been using email.
But this is changing since consumers are using other modes of communication. Chatbots and messenger apps, like Facebook Messenger, Instagram and Whatsapp are more convenient for consumers to use.
2. Voice Search for Marketing
This is another means of getting information that is actually easier and more convenient for consumers. People are already searching for what they want through voice search, so this trend will continue to grow this year.
Many brands are looking to show up in these searches, including wine brands. If a consumer is asking their voice search to explain “best dry white wine brand,” and your brand is named, the person might choose to go purchase your wine.
3. In-Person Customer Experiences with Wine
Similar to being able to try on a pair of jeans, consumers prefer to try wine before purchasing. The statistics around this prove that experience affects their buying decisions.
Offering tastings in wine stores or package deals will give someone the experience needed to transform them into a consumer. You can also leverage social media to encourage people to post about their tastings and offer a raffle or prize for those who participate.
4. Virtual Reality and the Wine Market
Another aspect of consumer experience and interaction is the rise of virtual reality. VR technology provides shopping options for consumers, so leveraging this for your wine brand will increase your customer base.
In order to create interactive content, consider a virtual tour of your winery. This will allow consumers to learn more about your brand and find out about the wine they will want to buy.
5. Personalize Your Brand for Consumers
Creating campaigns that help consumers connect with your brand will increase their chance of purchasing. Personalizing your product can help make that connection.
Think about ways to personalize your offerings, like a personalized wine label that someone can buy for an anniversary or birthday. Level up your winery’s marketing with a custom blend or customized gift for a similar personal experience.
Follow these Market Trends to Promote Your Wine in 2020
Whether you choose to create a VR option for your website, or a custom label option, you’ll be able to increase your consumer base and sell more wine by following these wine market trends in 2020.
Read more and subscribe to follow more trends in the new year!