It is important for brands to create a sense of mystery and intrigue around their company. This can be done by using brochures to promote your clothing line. Here are nine ways you can use brochures to promote your clothing line:
1. Full-Color Brochures.
Before you design your brochure, decide if it should be printed in full color or black and white. Most brands print their brochures in full color because the detail of the images is important to their company branding. If you are printing all of your marketing materials on only recycled paper, only print your brochures in black and white. Recycled paper is a much cheaper option than full-color printing, so it will allow you to pass those savings on to your customers.
2. Retail Lists.
Retail lists are essential for any brand looking to expand its clientele base. A retail list includes the names of shops where the clothing of your line is sold. This list can also list the contact information for each shop so that prospective clients may inquire about your clothing line at their local retail location.
3. Press Clippings.
Press clippings are a great way to promote a clothing line because they provide a visual representation of how well your brand is doing in the media. Press clippings are a list of articles that have been written about your brand in a magazine or newspaper. You may also include quotes from the author on how they felt upon seeing your clothing line for the first time.
4. Social Media Marketing Brochure.
If you use social media websites to market your company, create a brochure that talks about how well your company is doing on these websites. This will show customers that you are committed to using social media as part of your marketing strategy.
5. Brand Story Brochure.
If you are promoting a clothing line, create a brochure that has all the information related to how it came into existence. This may include where you got your inspiration for the clothing line, the materials used to make your clothing, and any other relevant information about why you created your line. If your brand is inspired by a cause, talk about what that cause means to you and how it will benefit people who wear your clothing line.
6. Customized Brochure.
If you have received some press or have been featured on a popular website, it will be beneficial to include that information in your brochure. On the back of the brochure, including business card printing templates so that people can learn more about your brand after looking through your brochure.
7. Catalog Brochure.
Catalog brochures are a great way to promote your clothing line because they help customers see what type of pieces you sell. On the back of your catalog, include any business card printing templates and website links so that potential clients can contact you after looking through all of your items.
8. Sell-Sheet Brochure.
Sell sheets are used to promote brands and products, so they can also be used to advertise your clothing line. A sell-sheet includes information such as the price range for each piece, how it is made, and its different uses. You may also include any relevant press clippings that mention your clothing line.
9. Range Brochure.
A range brochure describes all of your clothing lines available within your store. This may include outfits for men, women, children, and even pets if you own a pet clothing company. You should also include any press clippings that mention your brand or how well it is doing to help boost your image.
10. Lookbook Brochure.
A lookbook brochure includes images of each clothing line that you sell within your store. It can include pictures of clothes on models, drawings of how the clothes will look like when they are worn, and any other relevant information that portrays your brand in an accurate fashion.
11. Trade Brochure.
A trade brochure is great for advertising your clothing line to boutique owners. It includes information such as where you are located, what types of pieces you sell, and how much it costs in order to set up an appointment with you. You should also include any press clippings that mention your brand or how well it is doing to help boost your image.
One great tip when making brochures is to use Venngage — an online brochure maker that offers a wide range of brochure designs for everyone. Here are some cool brochure examples from their website!
Venngage
VenngageWhichever type of brochure you decide to use, it is important to remember that the main goal is to attract customers and generate interest in your brand. Therefore, make sure that your brochure has attractive images and relevant information that will be beneficial to people looking at the brochure. Always include any business card printing templates on the back so that people can contact you to learn more about your brand. If you’re having a hard time making one from scratch, then consider using Venngage. What are you waiting for? Start making your brochure now by clicking here!