About View the VIBE
Formerly known also as Vv Magazine, and founded by Nicki Laborie in Toronto. View the VIBE originally launched in 2010 as a video restaurant and spa guide, and quickly evolved into a recognized Toronto online lifestyle magazine that it is today by producing fun and informational editorial content. The brand naturally established itself as a voice for Toronto through it’s creative VIBE videos, restaurant reviews, trend stories, and more.
Ownership, Funding, And Grants
View the VIBE is owned by VTV Productions Inc., and operated by AH Media, which are both privately owned, and overseen by a board of directors. The company’s revenue comes from multiple sources, including advertising sales, sponsorships, and events. Sales, partnerships and sponsorships are operated by AH Media.
Ethics Policy
View the VIBE, VTV Productions Inc. and AH Media is committed to reporting that is fair, accurate, complete, transparent, and independent.
Fact-Checking Standards
Stories that appear in View the VIBE, viewthevibe.com and our social media platforms are fact-checked. Our fact-checkers verify everything from broad claims made by authors to small details, such as dates and the spelling of names. Fact-checking records at View the VIBE are archived in storage once a story is published.
View the VIBE counts on its writers to make independent evaluations of difficult topics. The best journalism—no matter how descriptive, opinion driven, or narrative driven—is based on facts, and those facts should be clearly presented in the story. View the VIBE is committed to ensuring the validity of an argument and finding balance between various perspectives on any given issue, while keeping in mind the reliability and motivations of individual sources.
Corrections
As soon as View the VIBE and the team and external resources are made aware of an error, fact-checkers will review the statement in question. Any needed corrections will be noted online at the bottom of the article—and in the next print issue, if the error originally appeared in print. The correction will reference the original error and supply the correct information and the date.
If you notice an error in something published by View the VIBE, please send us a message at editor@viewthevibe.com with the subject line “Correction.”
Veiled Sources
View the VIBE allows the use of alternate names for real people only in cases involving legitimate safety concerns or where personal privacy must be protected for serious reasons. If the name of a subject or source is already public and associated with specific events, concealment may not be justified. We will be diligent in explaining a veiled source’s credibility, as much as possible without disclosing their identity, and in explaining why they have remained anonymous.
Editorial Independence
Journalism at View the VIBE is produced independently of commercial or political interests. Whenever the editorial staff or external resources accept any gifts, paid travel, or complimentary experiences, the content will be clearly labeled as “sponsored”. When a writer relies on an organization for access to an event or product, we are transparent about the relationship and note it within the relevant work. We also cite potential conflicts of interest—and, where applicable, credit funding sources—on the same page as the relevant work.
Contributors or writers are contractually obligated to disclose practices that may deviate from the ethics policy of View the VIBE to our editorial team.
Editorial Standards
View the VIBE maintains a style guide, which is regularly reviewed and updated to reflect current conversations about culture and terminology.
For any situation not covered by this policy, we refer to the Canadian Press Style Guide.
If you have any questions or comments, you can reach us at editor@swaggermagazine.com.
Diversity Statement
Inclusiveness is at the heart of thinking and acting as journalists—and supports the educational mandate of View the VIBE. Race, class, generation, gender, sexual orientation, ability, and geography all affect point of view. View the VIBE believes that reflecting societal differences in reporting leads to better, more nuanced stories and a better-informed community.
View the VIBE is committed to employment equity and diversity.
