World Ocean Day is just around the corner, and as usual, Adidas is one step ahead of the curve. For the fourth year in a row, the design company is inviting people from all the globe to Run For The Oceans. The initiative is aimed at addressing plastic pollution levels in the ocean.
RELATED: Things To Do In Toronto This Week >>>
Adidas’ Run For The Oceans will be ongoing from May 28th to June 8, 2021. Participants are encouraged to use the adidas running app, Strava or Joyrun to record their runs. And for every kilometre ran, adidas and its partner Parley, will clean up the equivalent weight of 10 plastic bottles.And even up to a maximum of 500,000 lbs of marine plastic waste from beaches, remote islands, and coastlines.
Empowering runners across the world to make a difference is just one of the steps taken by adidas in response to the urgent issue of plastic waste polluting the oceans. Since 2015, adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic.
Adidas’ Run for the Oceans
It doesn’t stop here. By 2025, the brand also aims to achieve a cumulative participation of 40 million people for adidas’ Run for the Oceans initiative. If you’re interested, you can sign up and track runs via the adidas Running app online.