An Inside Look At The New Illusionarium Exhibit

From the producers of Immersive Van Gogh, Jamie Allan’s Illusionarium is bringing the magic back to life in Toronto and after the long pandemic months of no entertainment. Definitely something to look forward to. From levitating objects, life-like holograms and 2 second disappearances, this exhibit will have you feeling mystified from start to finish.

The Illusionarium opened to the public on July 29th and not only are you watching, you’re learning about the best magicians to ever exist, with the magic all around you. If you’re looking for something to do in the last few weeks of summer, you have to check out Jamie Allan’s Illusionarium!

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About The Illusionarium

Jamie Allan’s decision to build the Illusionarium came from the pandemic. He wanted to find new ways to present magic in a world where attention spans are are getting less and less. Jamie’s right, nowadays people find it harder and harder to pay attention to activities, but at the Illusionarium, your eyes will never leave the performance.

The exhibit uses 3D projections, life-like holograms, live magicians and offers the chance to experience some of the greatest, grand-scale illusions in the world while physical distancing. This 50-minute show blends Jamie’s knowledge of the history of magic with state-of-the-art technology; bringing the illusions of the past to the 21st century.

“Illusionarium is entertainment for today, it is constantly changing and evolving. It was based on an idea that I had a few years ago when we were developing an immersive magic show in a warehouse space. In a lot of ways the pandemic forced me to think outside of the box and I think we’ve created something very special which will last long after,” Jamie said.

About Jamie Allan

Jamie Allan is world renowned for fusing magic with technology. As the UK’s original technology magician, he premiered his iMagic creation on ITV’s ‘This Morning’ in 1995 when he was just a teenager. Since then, he has been performing and designing incredible modern illusions. Using leading edge technology and innovative methods including:
working with iPads, holograms, laser beams, 3D video mapping, 4D lasers, drones, and interactive social media to engage and amaze his audiences. He also holds the accolade of being the most televised British illusionist of the last decade and has become known as the iMagician.

Jamie’s award-winning production ‘iMagician’ opened at the Garrick Theatre in London’s West End in 2015. In 2017, he was chosen by his peers to headline the world’s largest magic convention in front of 3,500 magicians. In the same year, he was bestowed the highest honour of The Magic Circle. Jamie joined the ranks of Harry Houdini, David Copperfield and Derren Brown in this exclusive, internationally acclaimed and historic society.

Jamie says he loves everything about the exhibit but, “if I had to pick my favourite I would say it would be the Secret Chamber but I can’t talk about that because it’s a secret. You would have to come to see it! But really my favourite part of the exhibit is the overall experience of moving through different venues and the idea that you never know what mysteries lie around the next corner.”

The Rooms Of The Illusionarium

Waiting Area

To begin the experience, you and your party will be given an envelope that you can’t open until told to do so. On the envelope, you’re given a number. That number designates where you’ll be sitting throughout the experience, to ensure social distancing. The guide will then bring you into a waiting area until your show begins. The waiting area is filled with plaques of some of the greatest magicians of all time. Harry Houdini, Mark Wilson, Doug Henning and of course Jamie Allan can be found on these walls.

Palais Royale

The first stop on the journey brings you to Paris in the 1800’s. Using dual layer 3D volumetric hologram technologies and methodologies, audiences will meet Harry Houdini and Robert Houdin. The legendary magician will take visitors on an interactive mind reading experience where everyone in the room will share the same outcome
simultaneously.

The hallways leading to each room are filled with old posters of magic shows, magic equipment and props and they even have a section dedicated to Harry Houdini and the original handcuffs he used!

The Egyptian Hall

Moving into the Egyptian Hall, guests travel back in time to the world’s earliest venue built for magic. Featuring a lively period performance with illusions and immersive room effects, you will uncover the rules of magic for levitation, vanishings and more.

“There is a common misnomer that is a magicians job is to fool you, however I believe that is our job to reignite that childhood sense of wonder of a time when we all beloved in magic. Illusionarium will surely bring out the child in every single one of us and you’ll believe once more in real magic. we can’t wait to see you there,” Jamie said.

On-Air Studios

Next, step into a TV Studio with the legendary duo Penn & Teller to celebrate magic’s coming of age over the past fifty years with the era of televised magicians. Super stars of TV magic will lead the audience to participate in a card trick.

Evo-lusion Theatre

The final room takes guests into a whole new world presenting a glimpse into the future of magic and technology. The grand finale experience features high energy illusions surrounded by LED walls and a rousing soundscape of music immersing the audience as never before.

And of course you can’t forget about the Secret Chamber hidden beneath these walls, its a mind-blowing space that transforms the Illusionarium experience and you truly have to see it to believe it.

Get Your Tickets While It Lasts

Located at 1 Yonge St., tickets for the Illusionarium will begin at $99 per couple, VIP options and add-ons are also available.

To maintain visitor safety, guests will be in physically distanced groupings, with a limit of four per Magic Circle, and a maximum of twelve Magic Circles in a room. As with Immersive Van Gogh, masks will be required at all times.

To get your tickets visit www.illusionarium.ca.

Feature Image: Jamie Allan