It isn’t news to us that Canada is home to some of the most talented artist, producers, and creative directors in the world. Canadian artists are becoming more and more well-known and are truly inspiring and influencing the music industry by celebrating cultures from all around the world. The Behind the Mac campaign aims to continue to empower Canadian creatives to change the world, one song at a time.
Music is so important; it’s one thing I know I can’t live without. Apple’s latest Behind the Mac campaign celebrates one of Canada’s greatest creative exports and influence on global culture: music. These creatives use — I’d go so far as to say need — their Mac’s to continuing creating new music. Here’s what to expect from Behind the Mac film that just dropped today.
Apple: Behind The Mac Film
The Behind The Mac film features iconic Canadian artists like Justin Bieber, Shawn Mendes, Daniel Caesar, Jessie Reyez and director and actor, Karena Evans and Grammy-winning creative director, Willo Perron.
More creatives involved with the Behind the Mac Canadian campaign include:
- Win Butler: Musician, DJ and frontman of the internationally acclaimed Montreal band Arcade Fire
- Charlotte Cardin: Montreal singer-songwriter whose debut album, Phoenix, reached Number 1 on the Billboard Canadian Albums chart for two weeks straight.
- Haviah Mighty: Hip-hop artist from Brampton, Ontario, whose tight and technical rhyme skills and social-political commentary landed her the 2019 Polaris Music Prize.
- Orville Peck: Juno and Polaris Prize–nominated musician known for his soulful baritone voice, colourful leather-fringed masks and aching country music serenades.
- High Klassified: Music producer from Montreal who produces for some of music’s biggest stars, while in between releasing five EPs of his own.
- Willo Perron: Grammy-winning creative director and scenic, interior and album packing designer from Montreal who designs concert stages and album identities for the world’s biggest artists and musicians.
- A-Trak: Montreal artist whose 20-year career has seen him take turns as an internationally renowned turntablist, Grammy-nominated producer, globetrotting DJ, record label head and more.
- The Halluci Nation: Ottawa-based Juno-winning electronic music group known for their genre-bending mix of First Nations music traditions and club music of all kinds.
- Kaytranada: Producer and DJ from Montreal who first made his name as a prolific remixer. He won two Grammys this year for his album “Bubba.”
“Lockdown was transformative for me. When the pandemic hit, I couldn’t get to my studio, so I asked my boyfriend to teach me how to use Logic Pro so I could create my own demos. It was so empowering and gave me so much confidence as an artist. I have so much independence, knowing wherever I am, at home or on the road, I can pull out my Mac and make music. I don’t have to depend on anyone else to make my ideas happen. Nothing is holding me back.”Charlotte Cardin