Appleton Estate celebrated 250 years with an exclusive celebration at the LCBO Summerhill. This wasn’t just an anniversary celebration, although with 250 years of success behind the brand that would have been reason enough. It was also the global relaunch of Appleton Estate. A new look was unveiled with a reimagined bottle and label. The brand also launched the Appleton Estate 8-Year Old Reserve. Joy Spence, the world’s first female Master Blender and the guest host, was on hand to celebrate her creation. Her goal was to create a blend of rum that was versatile; one that you could have neat, or with elevated cocktails.
The Appleton Estate Rum Lounge inside the flagship LCBO location, made you feel like you were at a sophisticated bar in Jamaica. Cocktails included The Jamaican Mule, The Estate Old Fashioned and Spence’s favourite, The Appleton Estate 8-year old Reserve Daiquiri. The eats were the perfect compliment with Jamaican flavours dominating the hors d’oeuvres.
Spence was introduced to the crowd and she made sure to tell us that Toronto is like her second home and that Canada is Appleton Estate’s number one market. She stated that this is the reason why we were selected to host the global relaunch. “The objective [for the brand] is to become the number one premium aged rum in the world. So we had to do an upgrade,” she continues, “as you can see when you walk around, we have a brand new bottle, beautiful label, carved finish which signifies premium and of course, we have our new Appleton Estate 8-Year Old Reserve. It is a minimum aged rum. That means that the youngest rum in this blend had to sit in a barrel for a minimum of eight years. It is tropically aged, which means that the rums in this blend age three times as fast as they would in Scotland. This would be the equivalent of a 24-year old Scotch. ”
Spence, then walked the crowded room through how to best appreciate the blend. She encouraged us to “nose the top” and told us that we would first encounter the distinctive scent of orange peel twisted with a hint a molasses. A swirl of the glass released the Appleton spirit and including scents of nutmeg, ginger, warm vanilla, butterscotch and a hint of hazelnut. We then were encouraged to take a sip to enjoy the complex flavours.
We asked Spence what we need to know about Appleton Estate Premium Rums and she said, “All of our rums are pure – there are no additives. Millennials are very serious about what they are taking into their body. They need to know that when they drink Appleton Estate Premium Rums, they are pure – no additives, no allergens, no proteins, no fats in our rum. They can enjoy it neat knowing that there are no other additives in the rum.”
In partnership with Appleton Estate