Various factors always influence the luxury market in the brand’s formation. The experience, creativity, exclusivity, and the mastermind behind the brand illustrates the future of the luxury brand. The Spanish brand Balenciaga is a combination of elegance, uniqueness, creativity in every fashion design. The brand was considered as “the master of us” by Christian Dior back in years. Balenciaga fashion house is an international luxury brand founded in Spain (now owned by French multinational company Kering) by Cristobal Balenciaga, a fashion designer with unique fashion taste. The Cristobal styles were the pioneer designs to hit the fashion market. His women’s creation merged traditional and modern feminism. The women collections were the brand’s trademark earning Balenciaga a ticket to the best fashion brand globally. The company had its first popular boutique in San Sebastian, Spain, were high and noble families enjoyed the brand designs. The fashion brand has stores and standalone retail globally.
Balenciaga unique view on fashion
The fact which differentiates Balenciaga from being just a regular fashion house is the unique artistic and crafted design. Every piece is influential and gives different themes of fashion. The brand maintains its heritage besides new seasons in the luxury market. It believes in exclusivity, a vision carried from it co-founder to the new designers today. Balenciaga fashion designer and creative director, Demna Gvasalia, holds the brand’s legacy as the master of fashion where other brands follow. The director has a unique baby doll dress and Ralph Rucci evening dress, a visionary of the initial and original make by Cristobal. The weirdness is every design keeps the brand exclusive, taking the silk taffeta evening dress (1955) and envelope dress. Theses being the impressive and unique designs from the Balenciaga fashion brand.
Evolving to new modern fashions and upholding the brand culture. Balenciaga has unique forms of footwear, such as the sock sneaker and the speed sock. The two innovations have stirred attention in the luxury world as many fashionista and artists love the invention. The brand describes the creation as sporty and aesthetic for all genders. Demna Gvasalia, the Balenciaga designer approach to the company, is to destruct and create new and fashionable styles. Though not altering Cristobal creations, the designer aims to add a new modern look at each product. The brand plans to develop new trench coats androgynous apparels such as blazers, have hoodies, ankle boots, handbags (Bazar shoppers tote, Cabas tote, and the excellent city bag).
The fashion brand has various stores globally and proudly opens new stores each year. The brand opened a new store in the Miami design district. The store is creatively designed to fit the brand’s style and colors. The store strategically centers and installed with clear glass windows for proper display. Demna Gvasalia uniquely creates the interior and store environment. The store will display women collections form clothing, accessories, footwear, and other feminine related products.
The brand also has eight exclusive boutiques in the US with different locations such as New York City, Los Angeles, California on Melrose avenue, and a new store in South coast plaza, California. The brand also invests in online platforms here. Balenciaga women fashion is easily showcased. The online services are convenient for customers to any order.
Balenciaga Spanish designer Cristobal was known for his love of women fashion. The brand gives women elegant and fashionable designs to identify with. They have formal and casual wear to suit every occasion. The women collections are showcases on runways and displayed in all Balenciaga stores globally. The quality fabrics and styles mark the brand’s originality as the brand produces its exclusive attires.