BAND-AID Brand is finally moving towards inclusivity releasing a wider range of skin tones for their bandages. It seems like a no-brainer, but this is actually quite a ground-breaking move for BAND-AID. The only question remaining is: why did it take so long? In their newest initiative, the #NewAidKit, BAND-AID Brand worked with five Canadian collaborators to create a first aid kit for the modern age.
The New Aid Kit
The #NewAidKit contains a variety of different items to help you feel better, outside of the standard bandages and Advil. Made in collaboration with NHL veteran Georges Laraque, artist and activist Sarain Fox, nurse and mother Joselyn Effa, life coach Raia Carey, and broadcaster Brandon Gonez. Each of these amazing Canadians have included one item in the New Aid Kit that speaks to their personal healing journey. Every item is locally sourced to support communities across Canada and promote healing on a deeper level than just physical.
As a professional athlete, Laraque is no stranger to the healing process. And not only from physical pain. As a young child playing hockey, he experienced racism from his teammates, coaches, competitors and even parents in the stands. Taking that negativity and turning it into motivation was integral to Laraque finding success in professional sports. His addition to the New Aid Kit are cork massage balls to promote healing through movement.
“Preparation goes hand in hand with perseverance. I have been training and running my whole life, and I love recovering from workouts using cork massage balls,” said Laraque.
Also included in the BAND-AID New Aid Kit is a traditional medicine pouch to promote healing through spiritual connectivity; as well as sticky notes for words of affirmation. You can also find a candle for your mindfulness session and a portable speaker to set the “healing” vibes through music.