The Coronavirus pandemic had a huge effect on many companies’ operations, including the Canadian Online Casino industry, and it forced them to adapt to the new situation which posed lots of challenges.
Betsson is one of the companies that are dealing with these challenges well, as the company managed to reach a 30% revenue increase during the last quarter of 2020.
Despite Betsson’s financial success and expansion in the last two years toward the Latin American market, CEO Jesper Svensson pointed out in an interview with SBC Leaders podcast that it was rather a challenge to maintain the company’s workplace culture when they were forced to work from home.
Jesper Svensson started in Betsson in 2013 as a managing director and was promoted to COO in 2015 and to CEO in 2017. He is one of the youngest CEOs for a company of this size but as he explained in this latest episode of the podcast, it is the ambition that matters and not the age. He emphasized that it is very important to choose the right team and he believes that he has a very strong team now.
According to Jesper, the success of a company is contributed by its people. It is paramount to make sure the company has the right people in leadership positions and as they do in Betsson even with remote work they are succeeding through these hard times. In 2020, Betsson came out with new products and they managed to extend to Africa and Latin America, with the United States on the horizon for this year.
Betsson has many offices worldwide and the lockdown measures were different in each. Wherever possible, the Betsson offices remained open for those who chose to work from the office instead of staying at home. However, as Svensson pointed out, it is hard to maintain company culture when some come to the office and some work from home and he is really excited to get back to the office.
He said – “I would say we’ve done relatively well from that point of view, but I am looking forward to getting back into the office and really being able to get a grip on those elements of workplace culture again.”
On a positive note, Svensson admits that he was happy to have more time to spend with his family. He said that he has to prioritise so many things in his life and he tries to make time for his 5-year-old son. When you do a lot of stuff remotely you can spend more time with friends and family and get a better work-life balance.
Svensson believes that to be a good leader, you have to lead by example. You must set a high standard for yourself, live up to it and people will follow you. He describes himself as a positive person and a believer and he thinks that this transmits to the people around him. He also highlights the importance of focusing on new opportunities and never giving up. You need to be able to make tough calls that are not always positive in order to progress to the next level.
He admits that he could do with a bit more travelling these days as Malta, where he lives, is not the biggest of countries. He has personal ties to Latin America as his wife is from Colombia. Svensson knows the region well and Betsson’s expansion to LatAm could benefit from his visits to the region.
You can watch the full interview here.