A man should know stuff. Cool stuff, manly stuff, bizarre and obscure stuff – really, it’s all good. But what good is a man’s knowledge if he doesn’t know how to use it? The latest challenge from the good folks over at Smirnoff is…well, gentlemen, I’ll be blunt: it’s time for you to #StepUp your game. Now before you start piping up and protesting, let’s just chill for a second. Take a good long look at your reflection in the mirror and ask yourselves: am I the man my dog thinks I am? Or, am I the man my Mom thinks I am? The answer to that question is why we’re here…
It’s nothing to be ashamed about – it’s a complicated world out there. We could all use a few tips whether or not we want to admit it, and that’s why Smirnoff Double Black Vodka is introducing you to the Dean of their Double Blackedemy: he’ll teach you stuff. Important stuff. The Dean will be dropping knowledge through social media, TV ads, and even live in-person at bars. We know, partying with your buddies is great, but let’s get real: it’s time to pop off the training wheels and #StepUp your game. You deserve it, the ladies deserve it, and your dog damn well deserves it too! Smirnoff has a few tips to get you started courtesy of the Dean, take a look:
Smirnoff Double Black Vodka is the latest addition to the Smirnoff family and is offered in a strikingly eclipse black bottle. As you hold the sleek black glass in your hands, you can almost hear it whispering to you “….get on my level”. A reservoir for their boldest and smoothest vodka yet, the triple-distilled and double-freeze filtered liquor produces a more refined and complex taste (well, as long as you stop watering it down with Fresca). Basically guys, Smirnoff is stepping up their game with this vodka, and they’re challenging you to do the same.
What we like most about these smart videos is that they are short, clever and bang on. The messages sent in each have a good dose of sarcasm, wit, (and yes, painful truth) that will break through even the most in-denial of your buddies. They’re all 15-second shorts, so there’s no fluff – they get straight to the point. And ladies, given that you’re the ones on the receiving end of all this boyish befuddlement, these helpful tips courtesy of the Dean will definitely leave you smiling, and – why not? – enjoying some much-improved company with an icey Smirnoff Double Black Vodka cocktail in hand.