For the first time ever, the 18th Annual Cashmere Collection is coming to primetime TV this October. You can catch this special airing on CTV on Friday, October 8, 2021, at 7pm EST, or find it on Crave.
Sixteen talented Canadian designers will showcase their creations for a Vision of a Future Without Breast Cancer. Using–get this–luxuriously soft sheets of Cashmere Bathroom Tissue. Fashion meets compassion at the Cashmere Collection 2021: The NEW Belle Époque, all in support of the cancer society!
The theme this year for this one-of-a-kind fashion show is Belle Époque. Designers are tasked with creating a modern take on turn-of-the-20th-Century French history defined by hope, optimism, and innovation.
This collection kicks off October’s Breast Cancer Month, raising money and awareness for an extremely important cause. The initiative is also supported by the Canadian Cancer Society (CCS) and Quebec Breast Cancer Foundation (QBCF). Hosting this special event are The Social’s Melissa Grelo, and Etalk’s Tyrone Edwards, featuring stylist-to-the-stars Joe Zee, as the Cashmere Collection Curator.
Cashmere Collection 2021: The NEW Belle Époque
An exclusive, and socially distant, audience at the Globe & Mail Centre in Toronto on will lay eyes on Cashmere Collection for the first time on September 28th. Additionally, this collection will feature more than 200 top Canadian designers over the past 18 years.
“We are thrilled to share the collection’s beauty and Cashmere’s vision of a future without breast cancer with all Canadians in a meaningful way. We hope it inspires viewers to support the breast cancer cause and Canadian fashion,” says Susan Irving, Chief Marketing Officer, Kruger Products, maker of Cashmere Bathroom Tissue.
The special broadcast will feature exclusive content as viewers will experience the behind-the-scenes clips of the creators and supporters. You’ll be getting the inside scoop from this year’s Cashmere Bathroom Tissue show!
Be sure to check out the special on CTV on October 8th and let us know your favourite designs!
FEATURE IMAGE: Designed by: Christopher Paunil