HelloFresh, the world’s leading meal kit provider, who delivered 239 million meals in Q1 of 2021 recently discovered that there is no taste like home. Topping food trends in Canada is a craving for the comeback of Canadian cuisine infused in a balance of favourites like meat, veggies, and carbs.
The recent HelloFresh survey reveals Canadians’ food choices, eating habits, and preferences for a taste of home including:
- Canadian cuisine dominates Google and social media food trends, rising steadily over the past five years and eclipsing demand for American, Italian, and Mexican dishes
- Canadians place increased focus on healthy eating and living, showing a preference for both meat and veggies, with a growing appetite for vegan
- Still, comfort foods are essential to the growing culture of home-cooking, as indicated by Canadians’ demand for garlic bread, rice, and other carbs
In a recent survey of Canadians’ food choices and eating habits, HelloFresh found that now more than ever, Canadians crave a taste of home. Over the past year, online searches for local, homegrown cuisine dominated food trends in Canada, with American and Italian dishes only coming in second, and Mexican flavours not far behind. Together, these flavours represent a diverse palate of flavours deeply woven into the country’s cultural fabric.
With more time spent at home, Canadians are also taking charge of their diet. Fueling this fusion of flavours is a fresh attitude towards balanced eating and healthy living. Throughout 2021, Canadians gave more thought to where their food comes from and how it’s made, ultimately renewing the culture of home-cooking. This has led to a balanced approach to meal planning, with an equal appetite for meat and vegetarian dishes, and a growing demand for vegan alternatives to their indulgent favourites like pasta, curry, soup, and breakfast dishes.
In the spirit of balance, Canadians still indulged—and when they did, they reached for classic comforts. Topping comfort food trends on Google and Instagram is garlic bread, served on the side of pasta, soup, or stew, or even on its own. Canadians certainly found lots of comfort in various garlic bread recipes, from the classic, to cheesy, pizza-style, and even vegan.
Complementing their appetite for flavourful bread is a love of an entire pantry of carbs. Canadians got their energy from favourites like basmati rice, yellow and sweet potatoes, and tortillas. These carbs anchored all-time favourites like stew, soup, wraps, and baked dishes, offering endless culinary possibilities and a reliably filling energy source.
With their diverse palate and taste for familiar favourites, the future of food in Canada is surely sumptuous. As these food trends indicate, Canadians are just starting to rediscover the joys of home-cooking and the benefits of a healthy balance for essential nourishment—with a hint of indulgence in comfort foods when needed.