We’re living in a time where it’s not enough for brands to profess their love for the environment and promote sustainability. It’s become common practice now for brands, regardless of the industry to put their money where their mouths are and walk the walk if you will. It’s been a long time coming but it’s finally happening. Acclaimed Canadian winter coat brand Canada Goose is officially going fur-free by 2022.
The brand says they’ve always been against animal cruelty but those who protest outside their stores might beg to differ. Safe to say that the folks at PETA will be thrilled by this news.
“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” said Dani Reiss, president and CEO of Canada Goose.
This news comes after Canada Goose’s 2020 announcement stating they’d no longer be buying new fur from trappers and would instead be using reclaimed and recycled fur already part of the supply chain. Additionally, the statement also revealed why the brand uses responsibly sourced down that are a byproduct of the poultry industry. The statement on the Canada Goose site reads “natural down also has 18 times less of an impact on climate change than polyester fill, according to a Life Cycle Assessment (LCA) that studied the environmental impact of down versus polyester fill material.”
However, for animal activists, that’s still not good enough so, with that, the brand has made these new changes. Canada Goose will end the purchasing of all fur by the end of 2021 and will stop all manufacturing with fur by 2022. The Humane Society International told the BBC that this decision was a “momentous step in the demise of cruel fur fashion.”
While other fashion brands and retailers like Holt Renfrew, Ralph Lauren, Chanel, Net-a-Porter, Michael Kors, Versace, and Saks Fifth Avenue have all shunned fur completely, Canada Goose is still going to use fur but it just won’t be purchasing it. Instead, the brand is reusing it by using fur that already exists in its supply chain and the marketplace. In fact, according to The New York Times, Canada Goose plans to buy back the fur from customers’ coats with the intention of recycling it in the coming months.
Featured Image: Canada Goose