In the era of social media, Twitter continues to be in front when it comes to content from distributors and creators alike. Keeping this in mind as the theme, Twitter Canada had its second annual #TwitterFronts event to announce new deals from publishers like NFL, Universal Music and more.

Each sector is set to include new programming from top Canadian and global media partners. With content ranging from sports and music to lifestyle and news, it’s no wonder why there is a growing need for top of the line content.

Thank you team @twittercanada – what a great job you all did today – #TwitterFronts was incredible! pic.twitter.com/QwrICnTUBj

— Paul Burns (@paulburns) May 30, 2019

Sports:

When it comes to sports, some of the fresh programming is going to include content from CBC Sports, Sportsnet and NFL Canada. Live and video highlights in real-time, live interviews and live pre-game shows are just a few of the things in store for audiences.

Christopher Doyle, Head of Sports Partnerships, Twitter Canada, said that Twitter has been home to what’s happening in Canadian sports for years.

“With our new live video partnerships, we will give sports fans even more options for enjoying Canadian sports action and commentary on Twitter.”

As announced tonight by @JeffMarek at #TwitterFronts, @Sportsnet is excited that #IceSurfing will return even bigger and better, exclusively on @Twitter for season 2! 🏒📱 @Steve_Dangle pic.twitter.com/pb1c70Q6Pl

— Sportsnet PR (@SportsnetPR) May 30, 2019

News:

Viewers on Twitter are also going to get a chance to witness insights and live streams for the TIME Person of the Year.

Entertainment:

The deal with Universal Music is about to make the the world of music more thrilling for Canadians. Exclusive performances from top artists will be hosted in the Twitter Canada Library and Blue Room. These productions have been catered specifically for the ‘short videos’ Twitter platform, along with an interactive Q&A.

Superfan popped by for an inspirational visit! #TwitterFronts pic.twitter.com/XIETFnEzGP

— Mike Topping (@mtopper33) May 30, 2019

According to Michael Palombo, Head of Entertainment Partnerships, Twitter Canada, it is the platform where video and conversation share a screen — allowing users to watch and engage and be a fundamental part of ‘What’s happening’.

“More than three-quarters of Canadians on Twitter are interested in entertainment content related to television and film,” Palombo said. “Through this new slate of programming our mission is to connect Canadian users with their favourite stars, shows, and events in real-time.”