As one of the most unique and diverse cities in the world, sometimes we Torontonians need to be reminded just how lucky we are to be living in The 6ix. From the vibrant Village community to places like Danforth, we have neighbourhoods that embody culture and community. In an effort to highlight and celebrate these neighbourhoods, Absolut Vodka recently used AI technology to create neighbourhood cocktails inspired by the people, places and culture that make up Toronto. Not only is it a unique idea but the cocktails are gorgeous.
The Mix Your Neighborhood campaign didn’t just include Toronto as Absolut also created neighbourhood cocktails for places like Vancouver and Montreal. They were creative and didn’t leave the work entirely to AI. Instead, they engaged with locals to discover the key characteristics of the neighbourhoods before involving the AI platform. They then worked with local bartenders in the neighbourhood to bring the AI-generated cocktails to life. For full recipe cards, check out their site.