In a mass exodus from the ordinary, many people decided to venture into the Corona arena at Yonge-Dundas Square to participate in a wild Paint Party hosted by the famed Mexican lager on Friday evening. With 7,500 people signing up via the Facebook event post, many threw caution to the wind and decided to douse their snowy white outfits in a spectrum of colourful paints while celebrating around a gigantic idol of a Corona Beer bottle; participants happily used their bodies as paint brushes for the oversized canvases on site.
The Corona Paint party was an ideal example of the event’s premise to “Live Mas Fina” – living life to its finest and making it extraordinary.
Many onlookers sauntered over and were curious to know what was going on. Lured in by the spinning sets from DJ Hennie V, the live performances from Paul DiSalle & The Terminators, The Elwins, and PUP, they were getting a glimpse of what Corona Beer signifies: fun, spontaneity, and an ability to enjoy the finer things in life.
Like the Paint Party, Corona is set on reinforcing the notion that everything about its beer is unique – from the addition of the lime wedge, the shape of the bottle, to the design of the label – nothing is drab or dull about the refreshing drink.
With a bold call out from Corona to ask Canadians to step outside their comfort zone to try something new and unexpected, it was a challenge accepted by many. With a gracious host like T-RexXx to keep the momentum and energy levels high, trays of food from The Hard Rock Cafe to keep hunger pangs at bay, and a beer garden with several oases to nestle in, it bred an environment conducive to entertaining shenanigans, laughter, and embracing “Live Mas Fina” to its fullest.