This past Summer, Nordstrom, one of the largest retailers in North America, added Noah to it’s new concepts offerings. Noah brings its eclectic hits of fun summer apparel and a selection of offerings that are sure to be fall favourites.
The partnership came about through the relationship of Nordstrom’s new Concepts SVP, Sam Lobban and Noah founder Brendon Babenzien. Partnerships like this are unusual as smaller boutiques usually don’t share the same goals as large retailers but due to the longstanding relationship of the leads and the shared values of wanting to promote conscious consumption as well as social and environmental awareness which Nordstrom provides Noah a bigger platform to share.
Noah’s focus is not only on sustainability through using recycled materials when possible and heightened consciousness of where their products are made, but in encouraging buying quality and being creative in your styling which allows you to use less verses consuming every new trend.
By partnering, Noah and Nordstrom plan to be changing the approach in the retail scene, assisting with setting a new norm for coordinated effort between big brands and smaller businesses.
“The world can’t afford business as usual anymore,”
explains Noah Founder Brendon Babenzien, “the old ideas of big business and small business and the imbalance of power within the fashion industry needs to be a thing of the past. Our industry was created by people with vision and passion and a lust for life and fun. But over time, business has slowly eroded the creative position. Sam’s work within Nordstrom is a great example of how the industry is evolving, understanding that the bottom line can be improved by having fun and working on interesting partnerships where everyone benefits.” The dispatch will investigate the reverberation of a rising brand across public business sectors without the coming up portrayal regular of past New Concepts associations, an impression of a worldwide wellbeing emergency and how both Nordstrom and Noah are adjusting.”
Some of our Editors’ fall favourites for Him are:
Noah’s Tri Color Fleece Hoodie are dope
Color-blocked, ribbed side panels with flatlock stitching enhance comfort and mobility in this fleece hoodie while making you stand out from the crowd.
Noah’s Nordstrom exclusive madras collar rugby shirt
A madras collar preps up this rugby shirt made from heavyweight jersey knit from the highest grade of US-grown cotton.$220 at Nordstrom
Noah’s Raglan fleece hoodie
Made from 10-ounce cotton fleece, this hoodie provides warmth with a lightweight feel, so it’s perfect for chilly summer evenings or transitional weather.$146 at Nordstrom
Noah’s x Vuarnet Logo Stripe Rugby shirts
Noah and French outdoor-adventure leader Vuarnet team up on a striped rugby shirt that pays tribute to the ’80s but looks cool in any decade.$220 at Nordstrom
Through Concept 011: Noah, both Nordstrom and Noah plan to recapture a portion of the innovativeness and the delight that constructed this industry in the first place. Joining items exclusive to Nordstrom as well some of Noah’s other hits and new items, Idea 011: Noah is both an introduction for buyers new to the brand and a balanced contribution for long-standing fans.
Noah felt like an important partner to use the New Concepts platform as a way to amplify their voice and message,” explains Sam Lobban, “with everything going on in the world, that’s more important than ever.”
This exciting offering is available at Nordstom.ca.