For the first time ever, BMW is bringing its popular M Festival to North America. True to BMW’s passion for motorsport and dynamic performance, you can experience heart-pounding track experiences, the full line-up of spectacular BMW M high-performance vehicles as well as yet-to-be-released BMW M vehicles, a family-friendly area and musical performances headlined by Serena Ryder and Dear Rouge. BMW owners can also show off their vehicle at the Show & Shine, while BMW M owners can opt to drive their own vehicle in an adrenaline-packed track experience. There will also be a BMW custom design competition AND you can stock up on BMW swag at the lifestyle boutique. Don’t miss this one-of-a-kind event for the BMW enthusiast!