The new digital age of internet money is opening doors for people of all ages but one group in particular is playing it smart and doing it well: Gen Z. Younger generations are taking over, both on social media and behind the scenes, and over the course of the last 2 years, platforms like TikTok and Instagram has driven almost all social media content. And influencers know exactly what they’re doing.
Not only is it important that people on the screen are doing their job, but also the hard work of those off screen making those brand deals possible. Here’s where Christian Di Bratto comes into play. He finds brand partnerships free of cost and all they have to do is pay him commission on the deal. It sounds simple, but there’s a lot more to it and at only 18-years-old, Christian is making moves in the industry.
Christian Di Bratto
For someone so young, Christian has already made quiet a name for himself. He’s currently studying at Ryerson University, and his interest in influencer marketing and consulting only grew during the pandemic. Like most of us, he was out of work and needed to make some money.
One night he decided to send a couple of DMs to some of his favourite influencers. One of them, Justin Escalona, got back to him. Christian says, “I remember the text vivdly, it was, ‘Hey Christian its Justin, lets go make some money,’ and in that time, being brand new to the industry I thought that was sick.” From there, everything began to fall into place and Christian started working with companies like MyBookie, Calm, Honey and big time influencers like Mark Tilbury.
“If you want the truth is was just my foot in the door to all these brands and working with someone with such a high standing like Mark gave me a really good reference and some good experience,” Christian said.
How It Works
As mentioned in the beginning, Christian approaches creators from all social media platforms and finds them brand partnerships they made be interested in. These deals are free of charge and all they have to do is pay him a commission on the money he brings in.
He loves to use spreadsheets to organize the lists of creators and their business emails based on their Instagram, YouTube and TikTok profiles. When he gets a reply, the creator sends him a list of all the brands they’d want to work with on their social media channels. From here, another spreadsheet is created and he uses softwares like Apollo, Hunter, and Rocket Reach to find the appropriate contacts at the brands he wants to get in touch with.
Just from that, you can understand how tedious the process can be and for Christian, the fun part begins when the negotiations start.
“To me, the sport of start to finish of finding a brand contact, emailing them why we think we’re a fit, going back and forth with the talent client, that’s what really motivates me and keeps me going. There’s some good money at the end of the day, but it can’t compare to the pretty cool people I get to meet,” Christian said.
Latest Deal With Daniel Mac & Public
Christian’s latest campaign deal with well-known @itsdanielmac was something that came out of nowhere. One morning Christian added Daniel to his campaign email and in minutes he responded and was ready to partner up. Christian says, “Daniel was great to work with and the brand Public is sick. This was probably my favourite deal so far and I love Daniel so it was cool to have my name on something.”
Best Part Of The Job
For Christian, he loves the freedom that the job brings. He can work from the comfort of his own home while making his own schedule. His days typically starts around 6 a.m. at his desk, with a hot cup of coffee by his side and he’s grateful for the peace and quiet. He loves how he can also go get lunch with his mom and sister or plan an activity with friends. Christian says you need to remember to still have a life outside of the job.
“I want to grow as large as I can be as long as I can keep my clients happy. I don’t care to make an extra $3000 in a month if I know my client isn’t going to be happy. For myself I have never been this happy or grateful in my life. I get up everyday with a smile on my face and doing what I love to do,” Christian said.
Feature Image: Amelia Holowaty Krales