Cosmetic enhancement and plastic surgery is more accessible then ever, and there’s no hiding it. While society once looked down on enhancements, today people who’ve been nipped and tucked around the world are flaunting what they’ve (recently) got with no shame.
Beauty has never been more glorified, objectified and more prioritized than it is today.
For some strange but weirdly rational reason, our almost unattainable beauty ideals are the driving force behind the booming cosmetic and plastic surgery industry that shows no sign of slowing. What created this monster that is eating away at our society? Sadly, a very famous family that has effortlessly upgraded from club-wear to couture, while simultaneously creating a culture that is fascinated with injected lips and manufactured faces.
Our almost unattainable beauty ideals are the driving force behind the booming cosmetic and plastic surgery industry that shows no sign of slowing.
While everyone in the Jendashian ‘Klan’ denies their more than obvious facial tweaks (except Caitlyn), society has stopped at nothing to match their unapologetic approach to artificial perfection. Just look at the rise of the Brazilian Butt Lift or quick facial fixes including Botox and fillers. Their shameless rise to the top has also promoted an undeniable envy among the cable TV class. I would be lying if I said that I had not flirted with the idea of a fuller pout and sadly, many women around the world are feeling this plastic-pressure too. It’s not to say that this trend stems entirely from Calabasas, California but it is certainly a great starting point.
And while North America is still working on their unashamed post-op attitudes, places around the world including South Korea and Iran are proud of their plastic pursuits. Nips and tucks are so popular in these places, that not having cheek implants and a more contoured jawline is considered taboo. Keep in mind that Iran is also considered the nose job capital of the world, and women flaunt those surgery bandages like an Olympian would a gold medal. While both a complex yet completely fascinating beauty ideal, these Band-Aids of honour worn by women who haven’t even had the surgery – or had it done 5 years ago – is entirely shocking. Imagine a nose job as a right of passage in this scenario, much like a Quinceañera or Sweet 16.
Imagine a nose job as a right of passage in this scenario, much like a Quinceañera or Sweet 16.
These routine rhinoplasties and expensive procedures are becoming as ordinary as women painting their nails, especially in South Korea. Now deemed the plastic surgery capital of the world, the pursuit of perfection is not just limited to sheet masks and 22-step facial cleansing routines anymore. Looking beautiful has gone so far in Seoul, that the subway stations are now equipped with full-length mirrors for casual primping, coffee drinking and newspaper reading for a multi-tasking morning commute. It’s now estimated that one-fifth of the city has gone under the knife, and the majority of those women – and men – are in their twenties. And if you thought that a nose job was a shocking gift for graduation, blepharoplasty, or double eyelid surgery (the creation of an eyelid crease) is by far the most popular procedure, and is usually gifted to young adults.
Simply put, we’re a society that places a bigger emphasis on what’s on the outside
Beyond this desire for factory faces in Asia and the Middle East, trends for flawless faces and perfect bodies are nothing new. And while beauty ideals vary from pale skin to bubble butts around the world, one thing is for certain, this trend will forge on with or without you. Simply put, we’re a society that places a bigger emphasis on what’s on the outside. We’re all guilty of quietly judging someone who has unfortunate acne scarring or furrowed brows. Sadly, we’re becoming people our parents told us to never be.
Do you think the cosmetic enhancement and plastic surgery trend will die or is this just the beginning?