Ah… skincare for men. Has there even been a greater time to be the porous covering of a structured masculine jawline? Methinks not. And luckily, thanks to GQ, Details, and Canada’s own Sharp, more men are leaning towards skincare rituals than ever before. And we’re not just talking about the twonks or metrosexuals of the world, either. We’re talking guys’ guys. Hard liquored fellas with a penchant for manual labour and plaid and pine. Of course… we’ve still a ways to go to convince the entirety of the masses…
Carte blanche: Until recently, I was a skincare renegade. My saviour came in the form of a pop-by at Kiehl’s, which I now call Mecca. Prior to my entry into this modern-day apothecary, I’d never spent above $12 on any product meant to enhance, nourish, smooth (or any other ‘buzz’ word for that matter) my skin. I was rogue with my personal hygiene, disbelieving any claims plastered to 80mL bottles and specialty bars of exfoliants.
I now use – daily, might I add – a whole range of Kiehl’s collection that’s adding some super suppleness to my susceptible skin. (What can I say, the Kiehl’s associates are great on the up-sell.)
The Facial Fuel Energizing Face Wash is gentle and washes away clean, leaving a nice li’l minty tingle. The Facial Fuel No-Shine Hydrator deeply nourishes my cheeks, nose, and chin with little to no oily feeling. The Powerful Wrinkle Reducing Cream I use only for the crow’s feet starting to form at the sides of my eyes and the deep forehead wrinkles that age me beyond my years. And, no regimen would be complete without the Facial Fuel Eye De-Puffer to add a bit of brightness to my dulling doe eyes.
The thing is, gents – and the ladies out there trying to convince their fellas to go from scour pad rough to cotton ball soft – a multi-step skincare routine is a necessity if you drink hard (which I do), eat whatever the f*ck you want (which I do), and clock in sleeps that max out at five hours nightly. I don’t moisturize and deep clean to look better; it’s done for maintenance and to prolong the inevitable spiral into the ravishes of old age.
I now gladly welcome the new wave of skincare geared toward the masculine masses. The objectification of men is reaching near-feminine levels in some areas of the world, and us boys need to look our best to endure the scrutiny. Kiehl’s is my way of getting by and pretending that I had to try. Can you stand up and with bravado say the same…?
Image graciously borrowed from Juniper Books.