With all the tools, knowledge, and technology at your disposal, there’s never been a better time to start your own YouTube channel. Whether you want to eventually turn it into a serious career or just looking for a creative outlet, the rewards of this pursuit can be impressive. The question is, where do you start?
In a world filled with so much conflicting and confusing information, finding the right starting point can be a difficult task. We want to take a look at how newcomers to this world might go about developing their online style and persona.
There are various ways that aspiring content creators can form a traction-building online profile. From appearance to knowledge, acknowledging that every detail matters is of utmost importance. So, here’s how you create the foundations of a successful YouTube channel.
Understanding Your Field
Watching many YouTubers can give you the impression that they’re speaking off-the-cuff. In reality, the overwhelming majority rely on research and preparation to relay information. If you want to approach specific remember to be an “expert” on your platform – audiences know their stuff. Rather than winging it, you need to keep brushing up and understand when you’re stepping outside your comfort zone, or these people will point it out.
Interestingly, understanding your field isn’t only something that’s relevant to YouTube content creators, as the online casino industry has taught us. For example, the complex nature of the role performed by live casino online dealers at 888casino sees workers stream live-dealing games like poker, roulette, and baccarat into player homes. As they’re working on video, the professionalism asked of these people is representative of what makes an online personality successful.
In the live casino world, knowing the relevant rules illustrates the basest level of understanding that a dealer needs. They need to drill the basic rules into themselves so deeply that they don’t even need to think about it.
Another example is with people who have a lot of experience with travel. While we are all dreaming of travel, there are plenty of videos that will help you plan that vacation. For example, some YouTubers are experts on how to fit in to your local surrounds, like Audrey Coyne who gives people tips on how to not look like a tourist when traveling in Europe:
This video alone has achieved 4.3 million views and she has more than 563K subscribers! Her approach is friendly and her advice is helpful. She covers all lifestyle content and is equally adept at fashion advice.
The Look and Feel of Your Channel Matters
You can be the world’s most informative person, but if your delivery is boring to an audience, you won’t get far. Tailoring the right content to your audience is important. You need to be true to yourself, but also consider what’s best for the audience, and this can take time, practice and experimentation.
When you in front of a camera, think about what your personal style is and then adapt it for filming. In many ways, dressing for a YouTube video is no different from making a television appearance. Generally, the video-orientated platform is regarded as the long-term predecessor to TV, so follow the same guidelines when dressing for your videos. According to Anchored in Elegance, it’s advisable to wear bright, engaging colours as they won’t appear harsh on camera. However, don’t go over the top. Of course, go for something trendy that will to appeal to your audience, and exaggerated styles do not always work.
The same idea extends to your direct surroundings, which also help provide the feel you want to encourage. Although you’re the focal point of the channel, the perfect background shouldn’t be overlooked. In the past, brightly coloured backdrops have been used to perfection, and these can help offer a less formal feel to your content. While they can cause reflections, they’re worth experimenting with, particularly if you’re not wearing an overly colourful outfit.
Don’t Forget the Little Things
Once you have a direction for the major elements, it’s time to start working on the smaller and more personal touches. These are great for putting a unique bend on how you come across to an audience, making you more personable or approachable to potential viewers.
For example, background music shouldn’t fall under the radar. First and foremost, it’s pivotal to use copyright-free selections to avoid any progression-hindering legal issues. After that, determine which sound best suits your content. So, if you’re centering your productions around light-hearted discussions, then you may opt for a mellow acoustic sound. This is because there’s a perception that this music creates a more soothing environment.
Other small aspects could relate to your body language, which can portray a lot more than we think. Primarily, it’s critical to look confident and in control on camera. Embrace hand gestures; using your hands is a powerful method of communication as it helps to engage and capture the interests of viewers.