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  • TORONTO

Frank & Oak X Toronto FC Pop-Up

  • Philip Mak
  • October 14, 2014
  • 2 minute read
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Unless you have been living in one of the more remote regions of Greenland for the past two years, chances are you’ve noticed that sportswear has become a major player in fashion. Ranging from all-mesh-everything to Tom Ford team jerseys, the trend has swept across the sartorial world with the kind of mindless uniformity that you’d see in a stadium doing “the wave.”

As 2014 draws to a close, however, sportswear fans are becoming more refined and less embellished. Having been overdone by certain mass-market mall retailers (not naming names but you know who you are), the style has adopted the philosophy of “less is more.” Nowhere better is this embodied than in Frank & Oak’s newest collaboration with the Toronto FC soccer team.

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The Montreal-based menswear brand has collaborated with Toronto’s first Major League Soccer team for a limited edition 8-piece collection that combines classic tailoring with traditional, athletic silhouettes. It will include fall-ready, sportswear-inspired clothing items and accessories such as a contrast sleeve t-shirt ($38); pebbled leather weekender ($295); wool varsity jacket ($345); and knit scarf ($38) — all featuring the bold Toronto FC team colours and logo.

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“Toronto FC is really excited to collaborate with Frank & Oak,” said Jeff Budway, Director of Retail and Merchandise Operations at Maple Leaf Sports & Entertainment. “It’s really an honour to have the TFC logo and colours featured on a collection designed by a leader in menswear and retail. The collaboration truly reflects the club, city, and our supporters, and we are really proud to be a part of this.”

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To kick off the capsule collection, Frank & Oak and Toronto FC will host a soccer-inspired pop-up shop from October 15 – 25 at 567 Queen Street West. Soccer fans and menswear enthusiasts are invited to browse and shop the Toronto FC collection along with Frank & Oak fall basics.

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The limited edition collection will also be available online at frankandoak.com, and Toronto FC’s Team Store at BMO Field (170 Princes’ Blvd), starting October 15.

What are your thoughts on the Franks & Oak X Toronto FC collaboration? Let us know in the comments below or tweet us @ViewTheVibe.

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  • Fashion
  • Frank & Oak
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  • Major League Soccer
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  • menswear
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  • Queen West Pop-Up
  • TFC
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Philip Mak

A recent import to Toronto from Montreal, Philip Mak is V.v Magazine's fashion editor while also an unabashed pop culture and social media junkie. Follow his (sometimes wildly inappropriate) twitter at @PhilipMMak.

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