Attention shoe shopaholics! We have a fabulous excuse for you to head to ALDO Shoes and buy that stunning new pair of heels you’ve been eyeing. As part of their soon-to-launch #FriendsFight campaign, ALDO, along with Waris Loves You, have created a special collection of bracelets that are not just super stylish, but also only $5! The best part? One hundred percent of the bracelets’ net proceeds are donated to Partners in Health, a non-profit global organization whose mandate is to improve the health of the poor and marginalized all over the world. The funds will go directly towards providing medical treatment, housing, water, food and psychological support to thousands of people living with HIV.
“At Partners In Health, we believe in the power of accompaniment – the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs,” said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. “That’s what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS.”
ALDO has long been committed to the fight against AIDS and has raised over $10 million for International AIDS programs. This latest effort is sure to be a hit with people around the globe. The bracelet, designed by Waris Ahluwalia of Waris Loves You and House of Waris, has staying power with its colourful strap adorned with an arrow charm in an antique gold finish. It’s quite stylish really, and can be worn by both men and women.
The #FriendsFight campaign launches February 1st, 2014 with the bracelets selling online at AldoShoes.com or at select ALDO stores worldwide. Don’t know about you, but here at View the Vibe, we love a good excuse to go shopping – and this is one we can feel awesome about!
Thoughts on this special cause and campaign? Comment below or tweet us @ViewtheVibe!