This St. Patrick’s Day is the kick-off and the campaign invites O’Everyone to wear green with a heart of gold!
Throughout the pandemic, there has been an emerging theme centered around the need for meaningful change, traditional systems have begun to crumble and core audiences want to live in a more inclusive world that cares for its community. This holistic change of the industry together is making big changes in the world around us.
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O’Everyone
As a leader in the industry and one of the world’s most recognized Irish whiskies Tullamore D.E.W. has partnered with the Canadian Centre for Diversity and Inclusion (CCDI) to launch O’Everyone, a spirited benevolence campaign benefitting the powerful education-led initiatives of the CCDI.
From January 1st to December 31st, 2022 Canadians can purchase an O’Everyone t-shirt and bottle label bundle for $20 CDN at OEveryone.ca and sales are tracked via the live ticker on the site. 100% of dollars raised go directly to the CCDI and Tullamore D.E.W. covers all costs associated with production and shipping.
The inaugural year of O’Everyone raised over $45,000 and the campaign is slated to raise even more dollars this year!
“We are proud to announce again in 2022, we will be making another kickoff donation of $20,000 to celebrate the second year of O’Everyone. After raising over $45,000 in 2021, we look forward to raising even more funds and awareness for the Canadian Centre for Diversity and Inclusion with Canadians of legal drinking age from coast to coast.” comments Beth-Anne Perry, Country Marketing Director, William Grant & Sons.
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For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit www.ccdi.ca
To order your own shirt to take part visit OEveryone.ca
