In 2012, 305,000 businesses exported their products outside of the United States. More companies are going global. Is your business one of them?
While there are many benefits of doing business internationally, you must prepare yourself.
One of the first courses of action is hiring a translator. A translator can prevent any language barrier issues and make your clients feel more comfortable doing business with you.
Still not convinced? Here are 4 reasons to hire a professional translator.
1. Improved Marketing Efforts
While a translator can improve direct and face-to-face communications, a translator can also benefit your business when you’re not with a client. One of the ways they do this is by tailoring a multi-language marketing strategy.
Do you fully trust Google and Facebook translate to write correct translations? You shouldn’t. There’s no way to know if these sources use the correct translation.
Facebook has especially come under the water for incorrect translations, leading to false and even offensive translations.
A professional translator can ensure your social media content, your blogs, website copy, and other vital marketing tactics are translated correctly.
2. Localization Benefits
While many different regions may speak the same language, it doesn’t mean these regions adapt to the same culture.
Look at the U.S. and Britain. While these countries speak English, these countries have many cultural and behavioral differences.
A translator can help inform you of any localization facts. This includes ensuring your designs, copy, images, and even colors are optimized for a local region and are culturally appropriate.
3. You’ll Save Time
Learning the basics of a foreign language takes about three weeks.
As a business owner, you don’t have the time to devote to a new language. In addition, only learning the basics doesn’t guarantee you can speak to international clients.
Translators aren’t only fluent in multiple languages but they also have a process.
They can communicate with your clients, translate your content, and do other tasks in a timely manner. This is especially true if you outsource a translation company with a whole team of experts.
4. You’ll Learn About and Find a New Appreciation for Different Cultures
If you’re hiring a translator, they’re more than likely a native to a different region. Even if your translator is an English-speaking native, they spent years in a different region to familiarize themselves with the area.
Your translator will educate you on different languages but also different cultures, customs, and behaviors.
For example, if you’re meeting with a client, your translator can educate you on formal greetings and even some kind phrases in their native language.
Even if you’re not in a client-facing role, you’ll learn a lot through your localization efforts. This includes any terms or images other cultures find appropriate or offensive in the professional world.
A Professional Translator Can Benefit Your Business
If you’re expanding your business internationally, you have to prepare your business in many ways. Fortunately, a professional translator can destroy language barriers while also educating you about cultural differences.
Need more information about different countries and cultures? Our travel section offers worldly facts as well as travel recommendations for any future vacations!