Looking to put the ‘high’ in high fashion? Look no further than Canadian fashion brand Hayley Elsaesser’s new collab with Little Victory, the makers of non-alcoholic, cannabis beverages. The summer capsule collection is available as of July 20 and it’s inspired by the brand’s philosophy of celebrating life’s little victories.
The launch couldn’t come at a better time. Canadians are more excited than ever to be back outside, and hanging out with friends and family. After a crazy and strict lockdown that felt like it lasted years, this collection is a welcome reminder for folks to have fun, get outside and enjoy themselves this summer.
“I love the idea of taking a moment to celebrate the small things in life and using this as a source of inspiration when designing the collection,” said Hayley Elsaesser in a release. “All pieces feature bright and bold prints, as I wanted to show Canadians that they can dress up to celebrate a little every day, rather than having to wait for a special occasion to do so.”
The collection is available in sizes XS to XXL and offers a range of clothing items and accessories, most of which are gender-neutral. Perfect to wear at any casual summer occasion and the items include swimsuits, bucket hats, crewneck sweaters, shorts, t-shirts, tote bags, and insulated fanny packs.
“We’re always listening to our consumers, and highly value the input that comes from the online Little Victory community,” said Chaman Sandhu, Marketing & Digital Lead at Truss Beverage Co. “The collection with Hayley Elsaesser is a direct result of this feedback, and we’re so excited to share it with Canadians to help them celebrate their own little victories in style this summer.”
Because the collection is in collaboration with a cannabis brand, only Canadians of legal age will be permitted to purchase.
Featured Image: Truss Beverage Co