We’re sure you’ll agree with us when we say that it’s been two incredibly long years. While we’re all well on the way towards adjusting to the new normal, it doesn’t mean we don’t miss some things how they used to be. And this includes holiday traditions, of course. Heineken recognizes this and so they’ve launched the Tell Us Your Tradition campaign, lighting up the billboards at Yonge-Dundas Square.
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Heineken at Yonge-Dundas Square
The unique, pop-up activation allows people to see themselves on the big screen in near-real-time. And all this while getting to enjoy a complimentary Heineken or Heineken 0.0 beverage. The photos (and people’s stories about their traditions) will also be shared Heineken’s social media channels.
The activation will go on until the end of December, with the billboards lit up at the Square everyday. Interested to submit and share your holiday tradition? You can check out the website here and share using #perfectlyimperfecttradition.