Simple and casual, the t-shirt can be worn as a basic garment and as a piece that reflects your personality, identity and interests.

With the growing popularity of selling t-shirts, there is no doubt that you will face insane competition. But, you will succeed by creating a brand for a specific target, a universe and a design of t-shirts adapted to your future customers. To get you started, here is one essential tip that could save you a fortune – buy t-shirts in bulk at Wordans.

This guide will explain the main steps of building an online t-shirt brand that could earn you a serious income.

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Decide on your target clientele

Choosing the right niche will allow you to stand out and better attract the community related to this niche without blowing your budget.

Selecting a niche is vital when looking to sell custom t-shirts. One of the essential elements in creating a brand of t-shirts that lasts over time is its ability to differentiate itself. One of the best ways to do this is to target a specific audience or community.

Here are some ways to identify a promising niche:

• Follow your personal interests and communities – your knowledge and passion will shine through;

• Conduct plenty of market research to test the validity of your ideas;

• Use Facebook’s “Audience Insights” tool to assess the size of your niche on the platform;

• Investigate rising search trends (on Google Trends, for example).

Once you have clearly defined your niche, you should create a business plan for your t-shirt brand to determine your sales goals and what strategies to apply.

Create a design for your t-shirt brand

Here are a few ways to get a head start on your t-shirt design:

Find the styles of visuals that are trending right now. If you’re looking for ideas for your t-shirt design, looking at what’s popular and selling well this season is an excellent place to start.

One of the easy methods is to look at the most popular graphic t-shirts on the various shopping sites. Then, use the “best selling” or “most popular” filters to find them.

As well as using analytical resources, like Google Trends, you can search for trending t-shirts by using social media platforms such as Twitter and Facebook.

Creating mockups

Once you’ve decided on your final designs, the next step is to get photos of your graphic t-shirts so your customers can see how the result will look.

There are several ways to get images of your design on t-shirts. You can order samples of your t-shirts and make the photos yourself, or you can create 100% digital mockups.

Mockups allow you to preview how your designs will look printed on a t-shirt. Most templates have multiple layers that allow you to change the colour of the t-shirt and apply your own design.

There are many YouTube tutorials that can help you learn how to use mockup templates in Photoshop and other graphic design platforms.

If you don’t want to use graphic design software, you can choose the online t-shirt mockup generators that will allow you to do the same thing without downloading and understanding Photoshop.

Building an online store

Once you have the visuals of your t-shirts in hand, that you have made your models and validated your idea, it is time to build your online e-commerce store.

And as soon as your store is set up, you can start selling t-shirts online.

Of course, there are many other steps to consider, including sourcing high-quality shirts to sell, but we hope you have found this guide inspirational.