Now is a great time to get into the fake eyelash business as this beauty treatment has exploded in popularity over the last years. It’s estimated that the fake eyelash market will grow at a 7.4% compound growth rate year after year leading into 2024 and will be worth a whopping USD 1.8 million. The best part in all of this is that starting an eyelash business is pretty simple and doesn’t require that big of an investment. If you’ve always wanted to get into cosmetics and are looking for a business model with a low barrier to entry, here’s what you will need to do to start an eyelash installation business.
Get Certified
You may not necessarily be obligated to get a formal certification to install eyelashes, but it’s required in most jurisdictions, so there’s a strong chance that you’ll need to become an eyelash extension technician before you can start a business. This will allow you to learn the ropes and will make you more credible and efficient. You’ll also be able to land a position in an established salon first and start honing your skills before you start working on clients.
Define Your Size and Scope
You can start an eyelash business from home, rent a chair at a lash bar, rent a space, or even offer mobile services. You need to look at these various models and see which one would work the best for you based on how much you can invest and how much risk you’re willing to take. It’s always better to start small so you can learn some of the ins and outs of running a business. This will also allow you to gather funds to move to a bigger place and do it correctly.
ADVERTISEMENT |
You can’t simply pick a location and assume that it will work. You’ll need to work on market research first, then invest in things like branding, decoration, equipment, marketing, etc. So, don’t jump in headfirst and see if you could start from a smaller operation first.
Have Your Paperwork in Order
You will then need to register your business and look into licensing. Different jurisdictions will have different requirements for people to run this kind of business, so you will have to check out what the rules in your state or province are. You will also need to apply for your tax number and get a professional bank account. If you’re going to operate from a location, you’ll also need to apply for a merchant account and look into POS solutions so you can accept bank and credit card payments.
Set Up the Perfect Space
Even if you decide to start your business from home, you have to make the space look professional. Design a space with lots of lighting, bright walls, and a clean look. Small touches like flowers, paintings, and water features can also make a big difference.
Get Great Reviews
Reviews are everything in this business, so give your clients the best experience possible. If you want to know how to do it, one of the easiest things you can do is look at some of the top-rated lash bars in the area and go visit them in person. If you can, get a treatment to see how they work. Also, look at what people like about them. This will give you something to pattern your business after.
ADVERTISEMENT |
Starting an eyelash business is not that complicated, and if you plan properly, you should be able to carve yourself a nice little space in that niche. The best piece of advice we can give you is to start slow and perfect your craft before you make the big jump.