Let’s be honest; it’s easy to feel like a complete failure in the online dating world. But, before you beat yourself up about it or give up completely, consider this: it’s not you; it’s the algorithm.
If you’ve been in the app-facilitated dating market for all of quarantine (or even longer) and find yourself perpetually hitting a wall, excitement probably isn’t the first thing that comes to mind when you picture the dating app icon(s) on your phone. After all, clicking on it opens a potentially weird and awkward world, where everyone from flakes to pen pal-seekers await, to – most likely – waste your precious time or somehow get under your skin.
You remind yourself, however, that online dating has led to countless beautiful relationships – which is why you can’t seem to delete the apps. But, if you think your online dating journey has gone from bad to worse, you’re not imagining it – and you have that annoying algorithm to thank. The harsh reality is that the worse you perform on the dating app (in terms of how much interest you generate), the more the algorithm works against you. So, it makes an already time-sucking experience even more tedious and disheartening.
Now, however, there’s a company that’s redefining the online dating experience by working the machine for you and weeding out the time wasters. Enter Shift Dating, a one-on-one Executive Dating and Coaching Service that has become a quick game-changer since its launch in February. The Canadian company is comprised of a team of professional Dating Managers who have made a career out of understanding and working the often-daunting dating app world. Think of it as a strategic concierge service for all of your optimal online dating needs – one that can work the algorithm in your favour.
“If you’re unsuccessful on a dating app, the machine gives you a metaphoric slap on the wrist and puts you at the bottom of the pile, so to speak,” says Anita Sedgwick, founder of Shift Dating. “We will wipe your unsuccessful dating account clean, start fresh, and reset your entire online dating experience.”
Whether you’re looking for long-term love or a summer fling via Tinder, Bumble, Hinge, OKCupid, or eHarmony, each site uses a system of collaborative filtering, whereby it analyzes the user’s prior decisions and success rates to narrow the pool of people they may come in connection with. So, a few sloppy moves or hasty decisions can impact your success. The team at Shift Dating knows how to rig the system in your favour, however, one engaging photo or witty comment at a time. “Each online dating site has different ways of ‘managing’ profiles,” says Sedgwick. “We are here to make sure you are set up in the best way possible for your preferred online dating app.”
The Shift Dating team does this with things like curating better, more engaging photos that prove you’re more multi-dimensional than a static person on a screen. This will increase your right-swipe-worthiness and in turn boost your performance on the algorithm.
“You want to show your well roundedness and different aspects of your personality. So, for example, you don’t want a profile where four out of five of your photos are you all dressed up or of gym selfies in the mirror,” says Sedgwick. Rather, the most attractive profiles add depth and dimension with photos of you living your life – whether that means riding a motorcycle through the city, zip-lining in Costa Rica, crossing the finish line at your last marathon, playing with your niece, or kayaking at your cottage.”
Shift Dating clients can choose between options that range from a profile set-up package to an Executive Online Dating Coach that you can text for real-time dating advice. The Profile Setup package includes a review and re-write of customized bios and a full redesign and overhaul of your online dating profiles; a review and update of all photos; and tips, tools; and advice based on your personal dating goals and the type of person you’re looking to attract.
Their Online Dating Coach package offers everything in their Profile Setup package, but adds features like one-on-one access to your own Online Dating Coach, coaching through your dating journey and access to real-time advice and tips. Taking things up a notch, the Executive Online Dating Coach package includes the review and selection of hundreds of potential matches, the managing of all communication, screening of potential matches, regular status reporting and real-time coaching as needed.
Basically, Shift Dating does all of the backend work for you. So, if you so desire, all you need to do is show up on your date.
With COVID-19 social distancing measures still in place for the foreseeable future the odds of meeting someone organically like you could in summers past (at, say, a music festival, pool party, or at a sporting event) are low, making online dating more of a staple than ever in your personal life. So, you may as well get strategic with it.
For more information on how to elevate your online dating game, visit ShiftDating.com.
