J.P. Wiser's Old Fashioned Whisky Cocktail - Hold It High pop-up Toronto Nuit Blanche | View the VIBE Toronto

No doubt, this past weekend was quite eventful. Literally! From various Nuit Blanche activations, to luxury pop-ups, free ice cream giveaways, and above all else, free whisky cocktails!

Coincidentally on Nuit Blanche, Canadian whisky brand J.P. Wiser’s brought their first-ever Toast Recording Studio and Whisky Bar pop-up to Queen West, as part of their national ‘Hold It High’ campaign. What better way to get or keep warm Saturday night when the temperatures dropped to the single digitals, than with samples of the newly released J.P. Wiser’s Old Fashioned Whisky Cocktail? 

J.P. Wiser's Old Fashioned Whisky Cocktail samples at the Hold It High pop-up in Queen St West in Toronto | View the VIBE

J.P Wiser’s invited guests to go out and visit their custom shipping container pop-up to record their own custom toasts while sipping their Old Fashioned Whisky Cocktail samples. The custom toasts were recorded onsite using their Toast Studio were instantly sent to participants by email so that they could share on social media as a way to recognize great friendships!

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This event marks the first stop on the Canada-wide tour of the Toast Recording Studio and Whisky Bar. Our team also got a chance to join in the fun, and let us tell you, the brand new Cocktail is delish — View the VIBE approved for sure!

View the VIBE’s very own Drinks Editor-at-Large, Angelina Williams, amongst other colleagues, had the chance to drop in and toast her friends, but she also decided to share a toast to YOU, our loyal Instagram followers who followed along through the night as well.

If you didn’t get a chance to see our feed yet, no worries, they’ve all been added to a highlight on our Instagram profile for the time being.

J.P. Wiser's Old Fashioned Whisky Cocktail | View the VIBE Toronto
Left to right, Orlando Carreira, Mixology Editor-at-Large, Angelina Williams, Drinks Editor-at-Large, and Steven Branco, Director of Editorial & Creative at the J.P. Wiser’s Toast Studio & Whisky Bar #HoldItHigh Pop-up on Saturday, September 29th.

Didn’t get a chance to drop by? Don’t worry, this event marks the first stop on the Canada-wide tour of the Toast Recording Studio and Whisky Bar. Future event locations and dates are to be released. Stay tuned, as we will share them with you as they travel to any of the Toronto surrounding areas. You can also live vivaciously through the social feeds, by checking out J.P. Wiser’s #HoldItHigh campaign on Instagram, Facebook and Twitter to see everyone’s posts, stories, toast videos, and more.

Stay tuned for our upcoming video recap of the event and quick interview with J.P. Wiser brand ambassador on IGTV.