As the pandemic continues, marketers are busy maintaining fun and creative campaigns that add a little joy in these trying times.
Targeting the comfort food-loving singles (at a time when everyone can use all the comfort they can get), Kraft Dinner (KD) has launched a cute and quirky campaign that asks users to get cheesy.
In an era of virtual dates and masked meet-ups, KD is helping single Canadians find – or keep – love by encouraging them to…send noods.
Beginning on October 6 and lasting until October 8 at 11:59 pm (tonight!), you can visit enjoynoods.com to send a free box of KD to someone special. Only 1000 boxes are available, with the final batch released today at 6:00 pm.
“The pandemic has changed the way we approach a lot of things, and dating is no exception,”
says Brian Neumann, Senior Brand Manager, Brand Building & Innovation, Kraft Heinz. “With Send Noods, we’re tapping into a relevant conversation and making consumers smile in a way only KD can. After all, the only thing that rivals the cheesiness of KD is a bad pick-up line.”
Unlike sending nudes, you can’t really go wrong in sending a box of the cheesy, nostalgic goodness.
Once sold out (and they will sell out), Canadians can purchase a box at a 20% discount with code SENDNOODS until 11:59PM EST on October 8, 2020.
Unsurprisingly… the campaign has been getting quite the response and even caught the attention of Stephen Colbert on his show…