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  • Cool Vibes

KD Encourages Singles to Send ‘Noods’

  • October 8, 2020
  • 2 minute read
  • Erin Davis
kraft dinner send noods
Top View Magazine Mockup by Anthony Boyd Graphics
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As the pandemic continues, marketers are busy maintaining fun and creative campaigns that add a little joy in these trying times. 

Targeting the comfort food-loving singles (at a time when everyone can use all the comfort they can get), Kraft Dinner (KD) has launched a cute and quirky campaign that asks users to get cheesy. 

In an era of virtual dates and masked meet-ups, KD is helping single Canadians find – or keep – love by encouraging them to…send noods. 

No, not nudes, noods.  

Beginning on October 6 and lasting until October 8 at 11:59 pm (tonight!), you can visit enjoynoods.com to send a free box of KD to someone special. Only 1000 boxes are available, with the final batch released today at 6:00 pm. 

View this post on Instagram

Send noods. Not nudes. Visit EnjoyNoods.com and send out free Kraft Dinner to the ones you love. #SendNoods

A post shared by Kraft Dinner (@kraftdinnerca) on Oct 8, 2020 at 2:59pm PDT

“The pandemic has changed the way we approach a lot of things, and dating is no exception,”

says Brian Neumann, Senior Brand Manager, Brand Building & Innovation, Kraft Heinz. “With Send Noods, we’re tapping into a relevant conversation and making consumers smile in a way only KD can. After all, the only thing that rivals the cheesiness of KD is a bad pick-up line.”

Unlike sending nudes, you can’t really go wrong in sending a box of the cheesy, nostalgic goodness.  

Once sold out (and they will sell out), Canadians can purchase a box at a 20% discount with code SENDNOODS until 11:59PM EST on October 8, 2020. 

Unsurprisingly… the campaign has been getting quite the response and even caught the attention of Stephen Colbert on his show…

https://www.instagram.com/p/CGHzeeRgKrC/

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  • KD
  • kraft dinner
  • Mac and Cheese
  • Noods
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Erin Davis
Erin Davis

Erin is a Toronto-based writer, actor and queen of the side hustle. When she’s not writing the day away in a face mask, she’s taking in the city’s vibrant arts scene, doing a red carpet interview or brunching with her leading ladies. Follow Erin: @erinnicoledavis

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