No, you definitely did not misread that. While we usually feel dread at having ruined that favourite piece of clothing with the feared ketchup mark, two brands are out here encouraging people to celebrate the stain. The “first-of-its-kind fashion collection” is selling 150+ streetwear and designer items, of which all of them already have a ketchup stain on them.
Heinz and Thredup
Baffled, confused or curious? Whatever the reaction, you can owe it to the partnership between the food processing brand, Heinz, and online thrift store company, Thredup. The outcome is the HEINZ Vintage Drip Collection, which is available for purchase through the thrift store’s platform.
100% of the proceeds will be donated to Rise Against Hunger, which works to solve the world hunger crisis. The available sizes are from XXS to XXL and more exclusive items will be added to the collection on September 13. The first drop was on August 30, but if you’re unable to snag a piece, you can check again for the second release.
“This collection is about sustainably celebrating the character HEINZ ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol,” Alyssa Cicero, Brand Manager, Brand Communications, HEINZ, said in a press release.
There are a total of 157 clothing items, which include secondhand streetwear and designer pieces. Check the full collection online on the Thredup site.