Some people complain that the online era has ruined the very concept of what it is to be a hipster – for how is the supposed harbinger of cool supposed to obsess about something before the mainstream if something can go viral with a simple retweet from the likes of Kim Kardashian? Enter Kickstarter, the amazing website where creatives tell the world about their projects and those interested can become investors in order to help the inventor/artist turn his dreams into a reality. A true 2013 hipster can flex his cooler-than-thou muscles by making pleas to his friends via Facebook to get funding for a project he oh-so desperately wants to see get off the ground. See how we roll with the times?
Today in Kickstarter beauty, we’re obsessing over Le Cherche Midi, a New York-based fragrance company that designs scents in two collections, autumn/winter and spring/summer, to mirror the fashion world. The duo behind the brand also custom-make fragrances for clients who pledge enough for the unique indulgence. They’ve already completed past collections and won tons of awards for some of their fragrances (FYI: the perfumer behind the label trained at one of the best parfumeries in the world in Grasse, France). Check out Le Cherche Midi to learn more about their fragrances, and consider investing in the brand’s autumn/winter 2013 collection, via Kickstarter, for a kickass fragrance that’s totally ahead of its time.