The beauty world has been anxiously awaiting the unveiling of Marc Jacobs’ beauty line, simply titled Marc Jacobs Beauty, since the moment it was announced. Now the time has arrived: the big-name brand hits shelves today. Marc Jacobs has also released two selected shots from his highly anticipated ad campaign that features strong, sweeping eyeliner look and a bold plum lip hue. Another shot shows an updated presentation of the smoky eye, something we’re sure will take hold this season. Instead of the usual black and charcoal gray, the look gets playful with hints of metallic pink and purple and gray. This line seems to play with the ideas of classic and contemporary as the trends to watch out for this fall.