Michelle Yeoh dazzled us at the Oscars and now she’s dazzling as the face of luxury skincare brand La Mer’s latest social media campaign. The Academy Award-winning actress is known for her captivating performances, which she’s now bringing to the launch of La Mer’s new Moisturizing Soft Cream in a series of social-first films.
Directed by Yvan Fabing, the video series is an intimate view of Yeoh’s journey to becoming the iconic address we admire today. The luxury skincare brand prides itself on embodying grace, strength, and softness, making Yeoh an ideal fit for the campaign. The videos also give viewers an inside look into the beauty rituals that give Yeoh her ever-so-timeless radiance.
La Mer’s skin philosophy is inspired by sea-born health and energy to achieve natural beauty, transcending generations to achieve ‘The Look of La Mer’ at any age.
“The sea is very special to me. It’s a place where I find calm and inspiration and it brings warm memories of my time spent there with family,” explains Yeoh. “That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.”
In the first chapter of the series, Yeoh explores the past as an archive of experiences and memories and how it forms the foundation of her identity. The series also highlights La Mer’s newest product — the Moisturizing Soft Cream which claims to transform the skin with a soft glow.
The NEW Moisturizing Soft Cream is available on CremeDeLaMer.com and at La Mer stores and counters around the world.