View the VIBE Toronto
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
SPACES Yorkville
Join the Conversation
Facebook 6K Likes
Twitter 12K Followers
Instagram 22K Followers
Pinterest 150 Followers
View the VIBE Toronto
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
  • Life+Culture

Millennials & Tech: Why Are They Obsessed with Online Review Websites

  • December 8, 2020
  • 2 minute read
  • VIBE Team
Millennials: Man in front of MAC laptop
Total
0
Shares
0
0
0
0
0
0

If you’re a millennial, you shouldn’t feel embarrassed to own it. Not so long ago, people would roll their eyes whenever the term was mentioned as if it offended them to hear about people born in the 80s and 90s. Today, millennials are taking the world. Goldman Sachs says that there are 30 million more millennials than Gen Xers and 14 million more than Baby Boomers. The group’s influence on societal trends is enormous, and this is best seen through the lens of online review websites since 80% never buy anything without reading a review first. Tech is no different, which begs the question: “why?”  

Market Saturation

Whether you’re a millennial or trying to understand them, it’s tempting to assume that the group is tech-savvy. After all, they were born into an increasingly technological world and have used mobile devices since they were kids. Still, the advancement of tech means that even millennials can’t keep up with the latest releases. The online casino industry is a prime example. According to The Game Haus, the online sector in Canada generates around $31 billion in gross revenue per year, and it does it by releasing new games and platforms for players to sample. It’s estimated that around 76% of Canadian adults participate in online gambling, which shows the strategy’s effectiveness. Therefore, review sites such as Slotss are essential as they go through some of the best online casino games’ critical features, allowing users to decide which title, and therefore, which platform to choose. The site has information on numerous slot games, highlighting the need for gamblers to check out reviews before playing.

People Vs. Brands

You could say that millennials are a skeptical bunch. They don’t trust brands like consumers used to do, preferring to eye them suspiciously before making a judgement call. This isn’t too far from the truth because it’s tough to pick a brand to trust when there are so many options. Thankfully, online review sites clear the air as the recommendations come from reliable, unbiased third-parties. As Forbes states, 97% of millennials read reviews during the buying process, and 89% believe them to be accurate. BrightLocal goes further as its study reveals that 84% of consumers trust online reviews as much as personal recommendations from friends or family. Millennials use people to sort strong brands from the weak.

Girl on laptop
Photo by Creative Christians on Unsplash

Tech Familiarity

Millennials are familiar with technology. In Canada, the average screen time for the demographic is between three and four hours. However, millennials don’t while away the hours doing nothing. Instead, they leverage smartphones and mobile devices to help them make purchasing decisions. For example, 90% of shoppers mix shopping in-store with their phones, for information such as researching products and services before heading to the checkout. This shows that millennials lean on reviews in places you wouldn’t expect them to, such as physical shops and stores.

With so many options for millennials, they need online reviews to help them make informed decisions. As a result, they are incredibly familiar with review sites and trust them implicitly.

 

Total
0
Shares
Like 0
Tweet 0
Pin it 0
Like 0
Share 0
Share 0
Tags
  • Millennials
  • Online Reviews
  • Tech
  • The importance of online reviews
Avatar
VIBE Team

We strive to bring edgy content from different perceptions, opinions and viewpoints while covering the latest trends in food, travel, style, beauty, life, culture, events and more. Based in Toronto, we show you the best that this beautiful city has to offer.

You May Also Like
Influencer Marketing: Four People Looking at Computer
View Post
  • Life+Culture

Influencer Marketing – Why It’s Essential for Businesses Targeting Millennials

  • January 22, 2021
  • VIBE Team
View Post
  • Life+Culture

The Big Online Tech Winners of 2020

  • January 4, 2021
  • VIBE Team
Blue Light Blocking
View Post
  • Life Tips
  • Life+Culture

Eyeglasses: See through the Right Lenses of Blue Light Blocking to Protect your Vision

  • December 20, 2020
  • VIBE Team
View Post
  • Life+Culture

8 Creators That Are Giving Us All The Festive Feels

  • December 18, 2020
  • Blair Stutz
Tech Tools: Laptop
View Post
  • Life+Culture

The Tech Tools You Need to Make Working from Home Easier

  • December 11, 2020
  • VIBE Team
party hacks
View Post
  • Entertainment
  • Life+Culture

5 Great Party Hacks for an Effortless Cocktail Party

  • November 8, 2020
  • VIBE Team
CBD Oil
View Post
  • Cannabis
  • Life+Culture

Why CBD Oil is Being Used for Pain Management in Canada

  • November 2, 2020
  • VIBE Team
Bed-in-a-Box Mattress Comparison
View Post
  • Life+Culture
  • Sponsored

Find Your ‘Mattress Match’: Douglas vs. Apollo vs. Logan & Cove

  • October 27, 2020
  • Erin Davis
Trending Posts
  • team-building exercise 1
    3 Surprising Benefits of Cooking as a Team-Building Exercise
    • December 7, 2020
  • 2
    The Big Online Tech Winners of 2020
    • January 4, 2021
  • Immune System 3
    4 Commitments for an Improved Immune System
    • January 3, 2021
SPACES Yorkville
ADVERTISE WITH US
Learn about our
partnership opportunities.

Inquire Now

 

LATEST NEWS
SPACES Yorkville
GOING DOWN IN #THE6IX:
« January 2021 » loading...
M T W T F S S
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Sat 23

The Junction 1st Annual Window Wonderland

November 14, 2020 - January 31, 2021
Sat 23

“LOVE ISN’T LIMITED” JOAN LATCHFORD EXHIBITION

November 14, 2020 - January 31, 2021
Sat 23

Learn Digital Painting and Color Workshop

January 23 @ 10:00 am - 11:00 am

Subscribe

Be in the know. Get the latest updates, and giveaways!

about
View the VIBE
View the VIBE, partially owned, and operated by STAMINA Group Inc., launched in 2010 as a video restaurant and spa guide, later evolving into a recognized digital Toronto-lifestyle authority, producing fun, edgy and informational editorial content. Establishing itself as a voice for restaurant reviews, trending stories, and excellent vibe videos.
Learn More
Partner Network

SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.

Learn More

 

Divine.ca, Canada’s Bilingual Online
Women’s Lifestyle Magazine.

Learn More

 
WanderEater.com, leading those wandering aimlessly for food.

 
GTA Lifestyle Magazines, for all things GTA for the most affluent.

 
Part of the STAMINA Group
of brands.

Learn More

Navigation
  • Cool Vibes
    • Cool Vibes
    • Gift Guides
    • Eats+Drinks
    • Travel+Hotels
    • Health+Fitness
    • Style+Beauty
    • Life+Culture
    • Dating+Relationships
    • Events+Nightlife
    • Cannabis
  • Best in The 6ix
    • Best in The 6ix
    • Restaurants
    • Hotels
    • Things to do
    • Coffee Shops
    • Spas + Beauty
    • Barbershops
    • Retail
  • City Life
    • City Life
    • Pride
    • #TTCLife
    • #BossLife
    • #DatingLife
    • Seen+Heard
    • COVID-19
    • Quarantine Chronicles
    • Submit a Q.C. Post
  • Going Down
    • Today
    • This Week
    • This Month
    • Submit an Event
Join the Conversation
6K Likes
12K Followers
22K Followers
150 Followers
View the VIBE Toronto
  • Contact
  • Masthead
  • Subscribe
  • Send us a Tip
  • Legal
  • © 2020, STAMINA Group
The VIBE authority of The 6ix.

Input your search keywords and press Enter.