Attention all Stranger Things fans. Star of the hit Netflix show, Millie Bobby Brown, isn’t just an actor. She is also at the helm of beauty brand florence by mills, which is finally going to be available to us in Canada.
Coming early next month to a Shoppers Drug Mart near you, florence by mills is all about inspiring confidence. The brand encourages an approach to beauty that Millie learned from her great-grandmother ‘Granny Florence’ – the brand’s official namesake.
“Nanny Flo taught me there’s no one-size-fits-all formula for a happy life. The same is true for happy skin. With florence by mills, anyone can create their own skin care routine and embrace their own standard of beauty,” Millie Bobby Brown (a.k.a Mills) says.
florence by mills
As a star who has spent countless hours in the makeup chair, Millie was eager to create a range of clean, easy-to-use, and feel-good formulas that are vegan, and cruelty-free.
Mills says, “I wanted to create something for me and my generation — my friends and peers. A brand that would reflect us and our self-expression while still being good for us, simple to use and suited for changing, transitional skin. Creating a place to support everyone on their beauty journey is important to me. I am beyond excited that Canadians will now have access to florence by mills”.
The brand is launching with its range of skincare essentials. These include: the Tinted Oh Whale Lip Balms, Dreamy Dew Moisturizer, Mind Glowing Peel Off Mask, and Swimming Under the Eye Gel Pads. Plus, you’ll be able to get your hands on Built to Last Mascara, Get Glossed Lip Glosses and Cheek Me Later Cream Blush. Prices range from $10 – $44.
Targeted toward the Gen Z, the products are formulated to suit the complexions of younger folks. The products are made using adaptable formulas that let your natural beauty shine through. The florence by mills CEO, Paula Pontes, says “the brand’s vision was to bring a lot of fun, a ton of clean ingredients, and ultimately a high level of efficacy into skincare, and let Gen Zers take it from there.”
florence by mills launches September 3 at select Shoppers Drug Mart stores.
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