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Nicki’s Pick: “It’s Potent” Eye Cream by Benefit Cosmetics

  • February 6, 2014
  • 2 minute read
  • Nicki Laborie
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The founder of View the Vibe has officially entered her 40s and with knowledge and determination she plans on staying young on both the inside and out. Nicki’s Pick is a weekly beauty column that features Nicki’s favourite beauty products and latest discoveries for women in their 40s. These products are tried and tested by Miss Nicki, and if she lists it here you can trust that this is how she is staying young in mind, body and spirit…

So at 40 years-old, the more stressed, the more tired, the more wine drinking you did the night before, the more your eyes will tell the world about it. Every morning the first thing I do is look at my eyes, see the lines, the circles, the puffiness (if wine was flowing the night before) and it sets my mood for the day. So I drink 2 liters of water before leaving the house… And yes, this helps. But I also have another secret to reduce that tired look. One of my favourite brands, Benefit, introduced me to the magical potion called “It’s Potent” eye cream. Puffiness diminished, is what this cream does. I’ve been using it for over a year and love it. I actually take it with me everywhere because if the sudden puff comes back, I just dab some on and by some form of magic I look better. Magical potion I tell you… I also have another miracle eye tool by Benefit (what the h*%! do they put in their products!) but I’ll tell you about that one next week…

It’s Potent Eye Cream is $34.00 and available online and at Shopper’s Drug Mart.

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Nicki Laborie

Nicki Laborie is the Founder of View the VIBE. Nicki has spent her adult life everywhere from Montreal to New York to St. Maarten, and finally ended up in Toronto. She started her career studying fashion journalism at FIT followed by working in media and PR with some of the world's top fashion and luxury brands. Eventually she ended up back in the restaurant business working with hot culinary spots in NYC, St. Maarten and Toronto, and opening her own restaurants, Bar Reyna, Reyna inside Chef's Assembly Hall and Reyna on King. Her combined experience is what inspired her to start View the VIBE back in 2010.

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View the VIBE, partially owned, and operated by STAMINA Group Inc., launched in 2010 as a video restaurant and spa guide, later evolving into a recognized digital Toronto-lifestyle authority, producing fun, edgy and informational editorial content. Establishing itself as a voice for restaurant reviews, trending stories, and excellent vibe videos.
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