If my underwear drawer was a high school, I could easily divide it into cliques: the jocks – they’ve got serious stamina and flexibility, but few of them are even borderline sexy; the goths –this is an ‘all black, all the time’ kind of crew, but they’re not exactly winning style points; the eccentrics – of course, florescent pink lace looks great paired with leopard print!; the popular elite – these beauties seem to have it all like good looks, athletic capabilities and a long, eventful future; and the deadbeats – even when the deadbeats are the only duds left in my drawer, I still don’t want anything to do with them.
When I shop for underwear, I’m great at narrowing in on an awesome pair because I know what I expect from my purchase: a fabric that breathes, a sexy shape that will look adorable when I pretend to change casually in front of boyfriends, and something that won’t bunch or ride up under my most promiscuous outfits. I don’t mind spending a lot on underwear that’s worth it, so that’s why I always buy one pair at a time to see if it first passes my all-day comfort test. Problematically, even when I intend to go back and buy more, it usually slips my mind and I eventually forget where I even bought them in the first place. These pairs of underwear then get immediately promoted to the ranks of “the populars,” and I often consider how much I even like a guy before wasting them on a date. I hate that I consciously save my favourite pairs for days I deem more special than others, and I tend to put more strategy into my underwear-wearing schedule than I do my long-term goals for my career, love life and general happiness and well-being. That’s why I’m always psyched to find out about a company that sells killer underwear.
So get this: There’s this new Canadian brand called Knix Wear that I am all about because they make pairs of underwear that are sexy and yet all-day functional in a truly unique way. Here’s the science-y part: The Toronto-based brand has a patented technology called “Fresh Fix Technology,” which boils down to the idea that the underwear absorbs moisture throughout the day, letting you feel fresh, footloose-and-wedgy-free from morning to night. How else can I stress how absorbent these undies are? Go ahead and watch a Kristen Wiig SNL marathon in a pair of white pants – you’ll be fine!
There are three different brands under the Knix Wear umbrella: Knix (everyday sexy), Knixy (all-day lace) and FitKnix (athletic) – and I would like nothing more than to buy the Knix bikini cut in black and the Knixy boyshort in nude with the same ferocious dedication to stuffing my underwear drawer that my parents seem to put into my stocking. Knix Wear is currently trying raise $40,000 through pre-orders and contributions so that the brand can fund its first production run (final product, which retails for between $28 and $38 per pair, will be available in July). I’m just gonna throw it out there that supporting a Canadian brand is way better than making like my parents and stocking up in bulk at Costco. And, more importantly, if you contribute and/or pre-order, you’ll be helping me raise the “popular” content of my underwear drawer, which will make me (and my therapist who deals with all of my neuroses) very, very happy.