In the present day world, there are ample reasons for everyone to avoid going out or stay out in public for longer than is necessary. But, staying in doesn’t really leave much room for fun. However, one of the major changes the world has witnessed this year has been the rising popularity of video calls involving large groups of people, which makes it easier for anyone to schedule, host, and enjoy video parties like never before!
A Virtual Nightlife
Out there, on the internet, there’s always a virtual party going on. With the new norm of social distancing, people can go clubbing without leaving their homes just like you can enjoy your favourite games online at Jackpot City. The traditional nightlife is now transformed with the advent of augmented and virtual reality technologies that converge the world of leisure and experiential tools to create new entertainment categories.
Continuing the need for entertaining experiences, artists have now started using platforms like YouTube for concerts or virtual IG Live, interacting with fans, playing a few songs during a ½ hour – 60 mins show. While the big league DJs like Diplo and D-nice have gone an extra mile with shows hours long with non-stop soundtracks for their fans, technologies like zoom that were only looked at as tools for corporate conferences or gaming are now considered an apt nightlife technology that promotes social interface, interaction and active audience participation.
By Invitation Only
Nowadays, existing clubs and commercial promoters further an interactive nightlife experience for their patrons usually through Twitch or Zoom with features like invite-only private rooms, dress codes and bouncers as well! There are virtual clubs that boldly showcase clubbing experiences with cover charges, rich blokes bobbing in and out of private rooms in fancy attire and famous DJs roped in as well. Some of such clubs include The Zone, Quarantee and Club Quarantine. The dress code for such virtual parties is verified by a remote representative before granting entry.
Live streaming has come out as an essential alternative support system for the battered entertainment industry across the US and Europe. You will find musicians from every genre broadcasting from their homes on varied platforms like Instagram, or brands like Amazon Music partnering with Twitch to launch long sessions featuring prominent personalities like A-Trak.
With most bars, pubs and clubs shut down owing to a global situation, people have been coming out with innovative ways to create an online nightlife for themselves. For instance, in addition to live-streaming DJ sets and virtual parties, bars have started connecting with their patrons virtually by scheduling cocktail classes or trivia nights. Whether you’re from Amsterdam, Liverpool, Puerto Rico, London or Istanbul, you can now party like crazy, drink, dance, or dress up wildly for a virtual party as well.
Besides catering to the need to be with people, the urge to have a social connection, virtual clubs are also paving the way to offer platforms for live shows that can be supported by advertisers, paid subscribers and brand sponsors.