Pop-up shop
Image: Juicy Couture

It’s no secret that Queen Street West is the epitome of cool these days in terms of hangout spots, and the addition of this latest pop-up showcase definitely supports that. The release of Juicy Couture’s latest fragrance, I AM JUICY COUTURE, has everybody excited to hit up Queen West this weekend.

On Friday, July 17th and Saturday, July 18th, 501 Queen Street West will celebrate the launch of the new scent by giving back to an amazing charity, Look Good Feel Better. The generous endeavour was started to show that if a woman with cancer looks good, chances are she’ll feel better, empowering her to face her illness with greater confidence. For a minimum $50 donation (which will go directly towards helping Look Good Feel Better), consumers will receive a snazzy bottle of the new fragrance (regular $89). You can also get the fragrance engraved for free!

Image: I Am Juicy Couture

There’s also going to be a complimentary fragrance bar for you to try out, “Juicy Girl” refreshments, the ever-so-chic metallic tattoos, a portrait studio for you to snap pics of the stylish affair and a DJ.

You can even win prizes by hashtagging #IAMJUICYCOUTURE and #JuicyCoutureTO so be sure to stay connected all weekend!

Related Link: The Best Fall Fragrances You Need Right Now!

Will you be going to the I Am Juicy Couture Pop-Up? Let Vv Magazine know in the comments below, or tweet us @ViewtheVibe