If variety is the spice of life, then pop-up shops have seasoned the city very liberally as of late. This rapid-fire business model has allowed some of Toronto’s current favourites to get a foot in the revolving doors of cultural relevance and become permanent fixtures.
In a world where most people’s attention spans are often only as long as their tweets, pop-up shops are the perfect ode to the rapid movement of culture. They spring up, sell out and are often gone without a trace, leaving lasting impressions in their wake. First adopted and perfected by food and fashion enterprises, with notables such as Rock Lobster Food Co. and Holt Renfrew making major waves in the scene, the pop-up has shown that despite its transitory nature, it isn’t going anywhere soon.
Sorbara Development Group is the latest to spring into the pop-up movement with their two-day open house event, entitled Live Camden. Designed to provide a unique experience with their new development at Thirty Two Camden, located near King and Spadina, Live Camden is the brainchild of Housing Lab Toronto and cultural contributor Marcello Cabezas with management of the event being helmed by Candice & Alison Events Group.
Upon arrival, guests will be given a Live Camden Neighbourhood Passport that will guide their tour, and give them perks at participating retailers after the event; with a $2,000 tab up for grabs for one lucky purchaser of a new home.
With local retailers including Sanagan’s Meat Locker and Toronto Flower Market on the bill, noshables from Valdez and The Chickery, Broken Social Scene’s Brendan Canning spinning records, Tequila Tromba and Vitamin Water looking after libations, and Uber providing complimentary black car service, this pop-up event is sure to showcase real estate in a new way.
Live Camden runs July 21st and 22nd from Noon to 5pm. We’ll see ya there!