As someone who plans every single aspect of my life, I was taken aback by the uncertainty that lay ahead. Like many others, I abruptly lost my job due to COVID-19 and thought to myself…what now? I had no idea when I’d be back to work, but I am not the type of person to sit around and wait. I love to push myself and make things happen.
Seeing the Rainbow Through the Storm
I cultivated my uncertainty and stress, and found enjoyment in creating short TikTok videos that eventually led me to creating my own business.
As businesses were forced to shift towards an online market to sell products and promote their brands, I HAD to share my knowledge of social media to help them out. Social media apps like TikTok are often disregarded in the professional world. However, I knew I could reach a global audience and provide them with value to elevate their businesses.
I started creating TikTok videos to help businesses’ grow their online presence, step up their social media game and market themselves online. I am educating my audience on how to market themselves through short form tips & tricks videos. In less than a year, my audience grew to over 2.3 million followers and my videos have been featured in CNBC, The Verge, Yahoo, Glamour, On Air with Ryan Seacrest and many more global media outlets.
Finding My Calling
I was receiving thousands of messages from small business owners around the world who shared that my videos were helping them make sales and grow their brands. This was a turning point for me where I thought; THIS IS WHAT I’M SUPPOSED TO BE DOING!
Helping other entrepreneurs during this tough time brought me a sense of accomplishment and motivated me to keep going!
As my videos were going viral, I started receiving requests from major brands and influencers to run their social media platforms and marketing campaigns. That’s when I founded my social media marketing agency, EN FLIQUE CREATIVE. Within a week, I registered as a business, created a website, business plan and secured my first client.
Seeing the impact I was making on other people’s lives kept me focused and motivated to keep creating more content and fresh ideas. My content has inspired people to start their own businesses, grow their existing brands and keep people inspired during these tough times.
En Flique Creative
My most viral video has 33 million views. I provided my audience with quick tips to create beautiful product photography for their business using only products they have laying around at home. EN FLIQUE CREATIVE provides branding and consulting services to organizations and celebrities around the world.
Over the past year I have been honoured to speak on several university panels, as far away as India, the United States, and Canada, including my alumni; Brock University. I also hosted radio shows, and consulted other agencies on their social media strategies. I created an eBook “Powerful Presence: An Informative Roadmap to Instagram Content Creation & Marketing Success.” with professional photographer Cassandra Goltsis from Rose Gold Productions to help small business owners take product photography at home as well as give themselves a powerful brand image.
Takeaways From The Pandemic
The pandemic has taught me that you can’t always plan ahead. You need to adapt, keep moving and spread inspiration to others.
Educating and motivating others is the foundation of my brand. I have been able to connect with so many wonderful people online this past year. They have also inspired me to continue to work hard and consistently come up with fresh new ideas.
During the pandemic, I taught others and created a community of people who want to learn and share their knowledge with each other. I was able to turn my passion for creating content into a full time profession.
Written By: Katarina Mogus