We set out to start Sher Produce with our mission to “Eat Good, Do Good, Feel Good.” The name for Sher produce was inspired by the word “sharing” and by the short version of my name, Sherri. When my husband, Tim and I founded Sher Produce Technologies in 2012, we wanted to create nutritious food that didn’t have a bunch of crap in it that you couldn’t pronounce, that’s where the ‘Eat Good’ came in.

Our business, like most small businesses, has been impacted by COVID-19. We had planned to launch into more retailers in May 2020, and we all know what happened in March of last year.

The Importance of Doing Good

We have been working with food banks since 2012 but when COVID started the “Do Good, Feel Good” part of our mission took over. Tim grew up with a Mom who raised six children all on her own, and we felt that we could help people who are struggling in local communities by donating our own products to Toronto food banks. We feed one person through Food Banks for every package purchased. We saw the food banks becoming desperate for donations as the pandemic went on, so we partnered with local organizations serving the city’s most vulnerable, like The Downtown Coalition.

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Our core mission has always been to make a difference within our community to help underprivileged and undernourished people. As of May 2020, one in seven Canadians were estimated to live in a food-insecure household! That’s insane, even in 2021, which is why we have been about “Shering” the love within our communities since the beginning.

Eating well in North America shouldn’t be hard or cost more than what the average family can afford. We arrived at a point in our life where we had seen many different food and health businesses that had real systemic problems with food being overly processed and pricey.

Families Supporting Families

It’s truly fulfilling to know that our small, family-run Toronto business is actively supporting our community. I’m a mother of four, so I know the struggle to ensure that my kids get a properly balanced nutritional meal. I can only imagine how difficult it must be to do the same when your family relies on food banks to get through a hard time.

Many food banks don’t have access to fresh products because they prefer to collect non-perishables. Our giving program is a great way to fill this need. Sher Produce has already donated over 120,000 Sher Squares to local Toronto food banks through Covid 19. Simply knowing we are making a small difference to people who need help and doing our weekly donations brings us so much joy. It’s our personal actions EVERY DAY, no matter how small, that can make a big difference.

Find our Sher Squares at your local Metro, Longo’s or other independent retailers. Check out sherproduce.com and follow us on Instagram for more!